What Is The Difference Between Nandos And Kfc

Ethan Arendsen

St Benedicts College

Business Studies

Research Task:

Fast Food Industry

Contents

Ethan Arendsen 1

St Benedicts College 1

Business Studies 1

Research Task: 1

Fast Food Industry 1

Introduction 3

KFC’s background 3

Nando’s background 3

Comparative Study 3

>Nando’s 3

Analysis: 4

>KFC 4

Analysis: 5

Introduction

In this task, I will be researching how famously known Nando’s and KFC are reaching out to the community and how they are seen as a brand. Throughout this task I will be analysing factors that could potentially grow or deform that business, and I will be discussing how their marketing decisions affect that business. I will be assessing how Nando’s and KFC is promoting and selling their products to their customers, and if they are substantially successful in doing so.

KFC’s background

During the Great Depression, he began selling fried chicken from his restaurant in Corbin, Kentucky. The first KFC branch opened in Salt Lake City, Utah in 1952. KFC then popularised the market with their fried chicken, which diversified the market from the commonly known burger, and brought intrigued customers to their brand. In 9164, the brand was too difficult for Sanders to manage so he sold it to a group of investors. KFC expanded internationally opening outposts in England, Mexico and Jamaica in the 1960s. In the 1970s and 1980s, the company has expanded and started to grow in Asia, South America and African