What Is The Differences Between Brick-And-Mortar Stores

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Shayna, I totally agree with your assessment. Traditional retailers need to diversify into the e-commerce market to compete with online retailers; the practice is commonly called multichannel retailing (Lewis, Whysall, & Foster, 2014). Brick-and-Mortar stores are showrooms for online retailers such as Amazon; thus, they need to differentiate themselves from online retailers. Brick-and-Mortar stores should go above and beyond in the customer service area and invest in employees that have the technical knowledge to educate consumers. By including the enhanced in-store experience, consumers may place added value to the face-to-face experience.  I'm glad you incorporated the power of influence. When I shop online, one of the parameters

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