Effective Communication In Business

Communication is something that we all do all the time. We communicate through a number of different ways and often without too much thought going into it. Communication is a complex process involving what the sender wishes to convey and the affect that communication has on the receiver. Within a business organisation it is communication that keeps activities and processes running smoothly in order to build and maintain strong relationships with not only outside customers, but internal ones too. Communication can be very challenging and often difficult to understand, and is a skill to be learned. To communicate conclusively means developing a strong awareness of how we impact on other people and how other people perceive us.

All organisations

Investigations may need to be carried out and information has to be gathered, analysed and the findings sent to others, discussions and meetings have to be carried out letters and reports have to be written. Effective communication is crucial to an organisation, it is the process that involves people by telling them what they need to know and how their efforts at work contribute to the operations of the business as a whole.

As you can see, communication is a vitally integral part of an organisation in order for the business to run smoothly and effectively. Poor communication processes between internal or external customers and suppliers could result in serious errors, poor morale and even lost business that may never be retrieved.

The generally accepted benefits to an organisation with good clear communication systems and having employees who understand and can communicate effectively are the following:-

• It improves working relationships by creating and maintain mutual trust and

• It improves customer satisfaction by prioritising customer needs and expectations and ensuring customers receive the highest level of service.

• It reduces the possibility of rumours and misunderstandings by spending time at the outset of new projects or business ventures to explain clearly and to consult with others.

• It improves employee performance, commitment and overall job satisfaction as people work better if they are given feedback regularly on their performance. And, if they are given accurate and timely updates on projects and any business developments.

All forms of communication involve the relating or exchanging of information, feelings or ideas between two or more people. It is an attempt to achieve as complete and as accurate an understanding as possible by sharing meaning between individuals or groups. Sometimes however, the ‘complete and accurate understanding’ is not always as straightforward as those involved in the communication may think. Often the intended message by the sender is interpreted completely differently by the