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What Is The Importance Of Media Studies

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The Importance of Media Studies and How to Do It
In this era of globalisation and technological advancement, one may find themselves swimming –indeed, perhaps even drowning—in media and its products. An individual is confronted with varying media in their daily life, from billboards advertising the latest blockbuster to newspaper articles criticizing a politician. It is essential for one to study media, for the understanding and shaping of one’s self and personality, as well as one’s surroundings and society. There are two key philosophical approaches in the study of media: the American approach, and the European approach, with no hard and fast methodology in both principles (McKee, 2016).
Media studies plays an important role in teaching one to understand and shape one’s surroundings. Today’s society lives in an ever-changing and ever-evolving world, increasingly so because of the advancements of technology (Bazalgette, 2000, pp 5-9). Every second, a new idea is thought up, an innovative idea is being shared, and inventions are being built and tested. Media evolves and changes with the world, making the world adapt to it (Cunningham, 2010, pp 33), and adapting to the world in turn (Bazalgette, 2000, pp 10). It shapes society (Thompson, 1995a, pp 70), and is shaped by it as well, reflecting the society in which the media …show more content…

By studying media, one can learn the way the creators of said media manipulates and influences one’s society. This knowledge can then be used by an individual, even those who are not in the media

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