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What Is The Pestle Analysis Of Amazon

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Jeff Bezos is the founder of Amazon in 1994. Jeff Bezos was thinking about the rapid growth in internet these days. So, he decided to open a book store online which was a good idea. Individuals can buy and sell books online. In 1996 the bookstore online has become successful in the revenue approximately fifteen million. Amazon serves 160 countries with several different products. The categories are clothing, books, electronics, and beauty and health products. Amazon in the top list of the 100 fortune companies. The PESTEL analysis help analyze the environment which may affect the business(Adamkasi,2015). The six components of the macro-environment using PESTEL analysis for Amazon is Political factors, Economic factors, Sociocultural forces, Technological factors, Environmental factors, and Legal and regulatory factors. Political factors are the business affected by political conditions in countries where a business is looking for potential business. Amazon goal is to grow in other markets such as their top Amazon brand in electronics. In the politics world the Strict censorship policies have threatened Amazon by the growth in China. Amazon willing to reach out to China, but several times before has been affected by Google and blocked by China. In the political of the government in other countries’ the laws should enforce to protect the privacy of internet users. Some countries have no protection for internet users and can result in financial debt(Adamkasi,2015). Economic

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