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What Is The Political Factors Of Tesco Malaysia

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Environment and industry analysis PESTLE factors The PESTLE analysis is a tool or framework for marketers to evaluate and observe the external marketing environment factors that affect bottom line of an organization. Political factors Since the Tesco Malaysia operate nationwide, political factors are mildly influence the performance of Tesco Malaysia including tax rates, acts of legislation and the stability of the state, government encourage retailers to create sufficient job opportunities for general population. Besides that, Tesco Malaysia increase demand for its products and diversifies its workforces as Tesco Malaysia run its role in providing job opportunities. Economic factors This factor is what Tesco Malaysia most closely working with all the time because with economic on their side, they could stabilize costs, demand, profits and prices. Thus, Tesco Malaysia always closely observe any changes in policies such as in GST or any other concerns that could affect the financial accessibility. Nationalization and diversification have been two key strategies pursued by Tesco Malaysia over the years, and also the source of its success. Additionally, Tesco Malaysia has move most of the focus towards promoting its value efficient brands more than the high class and luxurious brands because of the decrease in expendable income levels and household incomes. Social factors Trends indicate that customers in Malaysia have moved towards grocery shopping and one stop shopping due

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