For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members. Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.
Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com).
Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971. Starbucks has a very unique and symbolic logo that people can easily remember it. It features a two-tailed mermaid with long hair. The background of the colour is deep green and the rest of it is white. Whereas, Tim Hortons was established by Canadian hockey player, Tim Horton and the first open was in Hamilton, Canada in 1964. It is now the most beloved and favorite coffee chains in
Threat of Substitution. This force states the prospects of JJ’s buyers to find other fast food outlets or juice bars who provide the same services in a different manner.
Bicycles and services from unknown manufacturers can provide huge substitution threats. Just as alarming for bicycle manufacturers is the internet: it is developing as an excellent medium for cheap marketing services. The price that consumer are willing to pay for a product is depends the quantity and the availability of substitute products. When a close substitute for a product is exist, industry profitability is suppressed because consumer will pick out if the price are high. Example consumer will compare the price of other bicycles with this bicycle in terms of quality and appearance, a customer can easily get another bicycle which is less difference but in more cheaper
Nanda has designed an innovative alarm clock named Clocky. Clocky has a unique function that it can jump off a nightstand and roll around the room to wake people up, arousing attention and interests of the public. However, Clocky is still a prototype and it was not yet commercially available. Precise marketing positioning, promotion means, distribution channels and pricing are crucial in order to make profit from the sale of Clocky. This report includes the evaluation of the current marketing strategy adopted for Clocky as well as suggestions of marketing segmentation in Hong Kong.
Product Characteristics and Diversity of Rivals: Besides flavors and ingredients, all smoothie companies have similar product offerings, which increases rivalry.
Interestingly enough, Starbucks is globally well known by people around the world. In a month, Starbucks’s customers roughly call
In this era of globalization, the supermarket industry is one of the common investment sectors. It is also forming retail common categories of food products such as fresh and meats, poultry and seafood, fresh fruits and vegetables, canned and frozen foods as well as various dairy products. Investment in this industry can be profitable if succeed but bear in mind that risk still exists if monitoring process is not carried out. Therefore, Professor Michael E. Porter from Harvard Business School has introduced a tool for purposes of analysis potential industry which is the most profitable and potential.
Cadbury was originally founded by John Cadbury where he started a stall at Birmingham in 1824. John Cadbury retailed handmade cocoa and drinking chocolate which were produced by using a pestle and a mortar. As tea, caffeine, cocoa and drinking chocolate were deemed beneficial when compared to alcohol, John Cadbury was certain on establishing the production of his company on a viable scale and John Cadbury purchased a four-story warehouse for his production to take place. As a result, John Cadbury has successfully produced more than 10 assortments of drinking chocolate and 11 different cocoas by 1842.
Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Strong brand identification or high capital requirements can minimize the threat for competitors. As a brand Starbucks holds very strong reputation in the market. For people Starbucks is like second home as when they get tired of being home or workplace they can sip a coffee there and feel relaxed, which can relate in a bad manner for the new entrants. For Starbucks the threat of new entrants is modest as they have their own standards that are very high to compete with by the other firm. Locally there are many other coffee shops that are developing. High capital requirements makes other firms suffer in the industry. This component needs high necessities for any other company for approaching in the competition with Starbucks. Barriers to success are high whereas entry barriers are
Haiti, a sovereign state located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean Sea, is one of the world 's poorest and least developed countries. Same to other developing countries, Haiti developed agriculture instead of industry. Furthermore, Haiti is a country which always happened flooding, droughts, hurricanes and other meteorological disasters that were mainly caused by climate change. These disasters did affect Haiti a lot in the aspect of economy change, diseases like malaria or cholera caused by tropical Cyclone hotspots and vulnerability and adaptive capability of this country.
PORTERS FIVE FORCES ANALYSIS - PHARMA INDUSTRY Using Porter's Five Forces we can analyse the scope of the pharmaceutical industry. It looks into five factors namely, competitive rivalry, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of customers. "
The threat of new entrants for the bag industry is high since putting up a bag business is easy. There are a lot of different companies that are already in this kind of industry. There are international and local businesses that have successfully established their brands here in the Philippines. There is an increasing percentage of local brands here in the Philippines which indicates that the barriers to entry are low in the bag industry. Entering in this type of business can be easy for entrepreneurs who already have enough capital to manufacture bags, who already have a background in this type of industry, who are updated in the current fashion trends and those who already know a supplier and a manufacturer that they can do business with. To be able to enter in this type of industry, you will be needing a money amounting to Php 67,416 for the costs that will be incurred for the first month of the operation of the business. Rent for the bazaar amounting to Php 7,500 and Php 300 for the storage, Php 7,032 for the necessary licenses and permits, Php 991.2 for the electricity, Php 300 for the transportation expense, Php 999 for the usage of