What Is The Salvation Army Ethos Pathos Logos

PATHOS
Both texts use pathos to cause an effect on the audience’s emotional response. Through exploring The Salvation Army pamphlet, it is clearly sympathised that talking about underprivileged people across Australia creates the reader to feel a sense of grievance. This use of pathos is identified through the type of text that they have incorporated, building on a person’s emotion. Most charities will use pathos as a frequent technique throughout their speech or text, causing a large impact on the audience’s reaction and that way individuals are more likely to donate. The way that World Vision uses pathos in their video is similar in contrast to The Salvation Army. They like to emphasise and take an approach of revealing the type of horrific conditions that people are experiencing around the world. In the Salvation Army the majority of the text is incorporated to impact the audiences in an emotional sense,

Some conventions that are often used is bold and colourful text, images and catchy headings. These are all presented in the World Vision short YouTube clip and The Salvation Army pamphlet. The Salvation Army has a catchy heading saying ‘Winter is miserable’ in bold, colourful text, this title is supported through the charity incorporating graphic images. The majority of the images are black and white and show people living in rough conditions that the average person would not have to experience. These cause more of an effective impact through the use of dull colours that contrasts with the mood of the text. World Vision is similar in the way that bold text is used, however because it is a video, emotive music has been used to contrast with the scenes. Through looking at conventions it is evident that World Vision uses conventions at a more superior standard when compared against The Salvation Army through the emotive and visual