Target Corporation has many different strengths compared to its competitors. Target is the second biggest concession retailer in the United States. Target has a great reputation and strong brand that they spent time and money creating and still try to enhance through their current and future business decisions. About 97% customers are able to recognize Target with its bullseye logo. Target has the ability to create great relationships with customers, and Target has strong and unique marketing tactics.
One of the strengths of Target is that they are a well-established and recognized brand name that is highly respected by customers. Unlike Wal-Mart, Target is well liked by customers and does not get criticized for labor disputes or has resentment and hostility that Wal-Mart often faces. Also, Target is viewed as a fun place to shop and has strong marketing campaigns in certain segments such as fashion and household furnishings, which are highly profitable. Another strength is good relationships with customers which has provided brand loyalty and also they have an ability to present themselves as a trendy and fashionable store appealing to younger customers. Lastly, Target positions themselves as a middle class brand which allows them to attract
However, the company still has to compete in the industry. The threat of substitute products, despite their very specific styles and brands, is very high for Lululemon. This is due to the buyer’s ability to easily wear competitors clothing items. Columbia has a very low/high threat of substitute products. Columbia develops their own technologies posing a low threat.
The international market is hardly expended. There is still a huge potential for growth if executed properly. The listed countries are well established economies and create a huge market for growth. Having some experience with running business internationally, top management team should evaluate the international business including their established relationships as well as their competition. Creating a program that will help ensure promotion of Chipotle brand internationally will help Chipotle secure their unique selling points.
Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com). Although the company AllStar leads the market in OTC cold and allergy, better advertisements can help the company to gain an even greater percentage of its market segment. Focusing on advertisement, the MMT will also work with the companies direct and indirect sales force to ensure that the brand gets eye-catching placement on
New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359). The company’s image of being a corporate brand that values responsibility, society, and quality is its most important strength (Ferrell and Hartline, 2014, p. 359). New Belgium sees itself as a caring business with that cares about all stakeholders rather than just a beer company (p. 359). The company’s socially responsible initiatives contribute largely to its success as consumers increasingly support what the company stands for (p. 351). Corporate social responsibility actions help to make corporations/businesses appear concerned about creating a healthy
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Although Nike have more than 44,000 employees worldwide and thousands of retail in the world but the price is stability. It will be easily giving the consumer make the decision in short time when buy the Nike’s product without compare with other Nike retail. Weakness 1. High Prices Nike is a strong brand at the global market and it normally sells the product in the market with high price to get higher margins and profit value. However, many competitors cost of the footwear is lower than Nike in the market, particularly in emerging markets, this can give consumers get many choice about the footwear.
Despite the fact that Under Armour is quite a small firm in relation to its major competitors, Nike, Adidas, Columbia Sportswear, and SportHill; the company has the aura of products being loved by athletes at all sporting levels. The main reason for this preference from various customers is because the style and designs are very technological, modern and active. Therefore, the main argument of this case is to analyze how the company’s business strategy can help to maintain the competitive grounds with other high end sporting
It will lower the risk of bankruptcy as the variety of brands make Nestle a stable ability to weather economics. Nestle also has a good collaboration with other giant brands such as Coca-Cola, General Mills and Colgate Palmolive. It is a strategic plan as both giant companies will obtain the same benefits. According to the William Buist in his article, The unexpected business benefits of collaboration, said that the top five benefits was employee alignment, role focus, stimulate fresh thinking, encourage innovation and re-energize everything. Besides, Nestle is one of the most world’s recognized and trusted brands.