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What Is Thornton's Chocolate PLC?

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Thorntons Chocolate PLC, established by Joseph William Thornton in 1911, stands as one of the most eminent and prestigious chocolate brands in the world. It is the largest manufacturer and retailer in the UK chocolate industry. Due to its strategic planning and the high quality of its products, the company has achieved a turnover of roughly £170 million and a high reputation in the manufacturing industry. (Jennings 2004) By following a strategy of in-house production and aiming to provide fresh products, Thorntons owns more than 400 shops and franchises around the world. The company does not only work on producing fine chocolates but also delivers an extensive variety of toffees, confections, and truffles. It also offers premium handcrafted

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