By doing my research on the topic marketing strategies of Mercedes I have understood the various things and facts about Mercedes and its marketing strategies. I came to know that Mercedes was originally founded by Karl Benz in the year 1886 when he invented the first petrol powered car motorwagen. But the Mercedes was first marketed in the year 1901 by the Daimler. In the first motors auto race the Mercedes motor vehicle has won the race which increases its value in the market. During the period Mercedes has change its several logos now the present logo of Mercedes is three pointed star which represents the presence of company all over the world.
Hyundai Products There is a common strategy for all of Hyundai cars improving the quality of products by any price. The Hyundai is currently implementing product modernization to suit each market segment. For the small car segment, there are affordable Hyundai lines such as i10 and i3. Among the middle-class car segment, the Hyundai strengths are Elantra Sonata, and Santa Fe. Currently the Hyundai is also approaching the luxury car segment with their strategic products like Equus, Genesis and i40.
The Ford Motor Company known as Ford, it is an American multinational automaker and their headquartered is located at Dearborn, Michigan, a suburb of Detroit. Ford was founded by Henry Ford and incorporated on the date of June 16, 1903. Ford Motor Company is a company based on the family-controlled companies in the world; Ford has been in continuous family control for over the 100 years. Even though it is a family-controlled company but they do have minority ownership, the other ownership is listed it on the New York Stock Exchange. The Ford Motor Company are selling their automobiles and commercial vehicles under the Ford Brand, and there sells most of the luxury cars under the name of Lincoln brand.
Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area. For example developed countries will be more likely to buy a Mercedes than still developing countries.
Recommendations 9 7. Executive summary 10 INTRODUCTION Volkswagen is a German automobile maker that began its operations from 1933. Its first car was Beetle and later (in late 1900s) models like Passat, Golf, Polo was launched. A 30% growth in the Indian automobile industry lured Volkswagen to enter the Indian market as a way of achieving their global ambition of
Volkswagen launched its medium sized car which ran on ethanol fuel named Passat for export in international market which contributed around 40% in the Brazil automobile export. *To overcome these challenges and grab the opportunities, Volkswagen made few strategies like: 1. Senn’s first task was to involve and reconstruct the best powerful local workers union by negotiation. 2. Volkswagen had a high vision to be an Industry leader in Innovation, quality, profitability and Sales in the South American Automobile Industry by building a team which would perform high more than expected.
Volkswagen has always had a close relationship with Porsche, the Zuffenhausen-based sports car manufacturer founded in 1931 by Ferdinand Porsche, the original Volkswagen designer and Volkswagen company co-founder, hired by Adolf Hitler for the project. The first Porsche car, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The 1948 Porsche 356 continued using many Volkswagen components, including a tuned engine, gearbox and suspension. The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and Porsche 914-6. (The 914-6 had a 6-cylinder Porsche engine, and the standard 914 had a Volkswagen engine.)
Ensuring efficiency and effectiveness principle of classical theory. Designing and manufacturing of Escort size cars carried out at different locations. Behavioral viewpoint includes: Management style is changed from dictatorship to employee involvement and teamwork. Emphasis on team work and use the team concept to involve individuals from various areas to encouraging creativity. Organization structure is changed from old pyramid structure to Network structure so that functional groups can work as a team other than working as individual groups.
Dream-Like Handling .The new Hyundai Pa is a generation different from Getz and Santro design. Styled with a clear sense of muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is packed with energy and ready to deliver a dynamic drive. Price Hyundai is expected to take Maruti and KIA heads on with the pricing of their Hyundai Pa car. After launching cars for the masses since so many years, India‟ s second largest automobile manufacturer Hyundai is now targeting the premium segment of thy country and also Bangladesh with their latest model from the Hyundai‟ stable. This price range would practically rip apart Maruti s offering in Zen Estilo which is priced at a higher tag of Rs.
Marketing Strategy Maruti Suzuki India Limited with its focus on the premium segment to capture the market. MSIL needs to shed its image of the common-man’s car to penetrate and capture this segment. The strategy for NEXA would be to offer upscale customers a complete sophisticated buying experience. The attempt is to create a “wow” factor in the minds of the customers. 3.1.