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What Is Zahara Fashion Industry

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ZAWARA is one of the famous fashion retailer in Malaysia that involved in Muslimah fashion industry. This brand offers up to date styles by using luxurious and good quality materials like chiffon silk, satin and other type of textile materials. Product offers are depending on the demand of customers for Muslimah wears such as blouse, skirt, jubbah, scarfs and other.
ZAWARA is a brand name operating by Mirage Resources Sdn Bhd, has started in business in 2008 then officially introduced the brand in the middle of 2012. The product was produced by the company, involving designing, manufacturing also conduct the online selling to customers at ZAWARA stores and online.
At the beginning of business in 2008, they started the business at The Curve …show more content…

Muslim fashion is type of fashion that follow rules of Islam, known as Shariah rules. All Islam women must concern in the way of dressing up which mean care of ‘aurat’ or cover every part of the body. The characteristic of the dress must not fit or follow the shape of the body also not visible.
2.2 Culture form and change
Most of fashion retailer, especially well known brands in the fashion industry like ZARA, and H&M always provided affordable prices and good quality material in their product, but most of the product especially clothes are not following the rules needed as a Muslimah.
Jubbah is a common dress for Islamic women. In Malaysia, Islam women are preferred to wear ‘Baju Kurung’ which is a traditional wear of Malay because it is easy to wear and very comfortable. The innovation of Muslimah fashion is nowadays increasing because the demand for it also increases, then they have various choices compare to previous years.
2.3 Product by ZAWARA
ZAWARA is one of thevprovider in the Muslimah fashion industry. All products are following the needed as a Muslimah. The product provided are not transparent or visible the skins, not very thick and not fit the body. The product provided are not only clothes but also have shoes, scarf also cosmetic …show more content…

Currently, ZAWARA operated the business locally in Malaysia, so they are focused on the local market and it leads to capture Muslimah fashion market. Most of the store located in central of Malaysia like Kuala Lumpur and Selangor and now, ZAWARA stores already exist in North and South of Malaysia.
3.1 Marketing orientation
Marketing orientation can identify as the business model that is focused on delivering the product depends on the needed or requirement of customers. In order to sell the products and provide services successfully, marketing strategy is needed. There are several marketing orientations involved by ZAWARA which is a strategic marketing orientation, which is the combination of sales orientation and competition orientation.
The customer orientation is focused on customer need to deliver the business of ZAWARA is based on what customers need and want. The Muslimah customers want to follow the trend of fashion. Due to restriction of Islam, innovation in Muslimah fashion help to fulfill the demand of Muslim women and also the changes of customer preference in the

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