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What Makes Apple So Successful?

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In today's technology-centered society, many corporations have made a fortune selling all kinds of electronic devices such as mobile phones, personal notebook computers, and much more. Competition is fierce between the new tech giants such as Samsung, Microsoft, and many others. However, there is one company that trumps them all: Apple. From humble beginnings, this industry giant has grown to a successful billion dollar enterprise hiring over one hundred thousand people worldwide. Although it may not always act as a fair player, I firmly believe that Apple is pure genius.

First, many would think that Apple coasted on previous innovations. In December of 1989, New York Times' writer Lawrence M. Fisher covered Xerox's lawsuit filed against Apple for copyright infringement on their software and hardware. Many tend to forget that at the beginning of …show more content…

However, these people fail to see the benefits of this new technology. The world is now more interconnected than ever before and nearly all aspects of it depend on such technology. According to the PewResearchCenter research on mobile technology, ''as of October 2014, nearly 64% of Americans own a smartphone'' (73% of the population as of 2014 in Canada, according to J.D Power & Associates). Information flows rapidly thanks to social media, uniting us all as a species and helping us build a stronger economy. With the release of their iPhone in 2007, Apple revolutionized basic concepts like the telephone. They built it (and its non-phone derivative - the iPod) as one of the first mobile mini-computer equipped with built-in web browser, downloadable music, games, maps, tools and other third-party programs. In short, Apple has drastically changed our lives for the better, connecting us with a variety of multimedia devices designed to make our lives simpler, whether you are a businessman or just a casual

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