What Makes Ulta's Ethical Dilemma

Ulta Salon, Cosmetics & Fragrance Overview Ulta Salon, Cosmetics & Fragrance, otherwise referred to as Ulta or Ulta Beauty, was founded in 1990 by Richard George. It broke into a tough industry at a time when prestige, mass and salon products were all sold through distinctive channels of each other. Ulta offers customers a unique and convenient place to get everything they need related to beauty (Ulta Beauty, 2016 p. 28). Ulta has been publicly traded on the NASDAQ Global Select Market since October 25, 2007, and today is one of the largest beauty retailers in the United States. As of January 30, 2016, the end of its fiscal 2015 year, Ulta Beauty operated 847 retail stores across the US, and has already continued its rapid expansion since then (Ulta Beauty, 2016.)

Started in 1990, Ulta Beauty has grown to hold 4% of $127 billion beauty market by providing customers with ‘All Things Beauty, All In One Place’. Ulta Beauty offers different services and products ranging from cosmetics, fragrances, salon, and skin. Altogether, Ulta has over 20,000 products, 500 brands, and 400 vendors. With this. Ulta beauty has become the largest beauty retailer in the U.S. and plans to expand each year by adding 100 new stores until they reach their goal of around 1,700 stores in the US.

Both segments make up a combined total of 4,669 stores under the Sally Beauty Holdings conglomerate. One of the company’s biggest challenges with their B2C stores is to capture a younger demographic and increase online traffic. Their online marketing has been lackluster to say the least. In a highly competitive industry, SBH has some serious work to do to retain their current market while attracting a much young target group.

Emergency Medical Treatment and Labor Act (EMTALA) is a federal law enacted by congress in 1986 to put a stop to unethical practices and ensure that people arriving to the emergency department are guaranteed treatment and stabilization for a legit emergency, nevertheless of their insurance standing or capability to provide finances for treatment or services. EMTALA defines emergency as a severe condition that can manifest and place the person's health and well being in danger. EMTALA is also known as the "anti-dumping" law, created to stop hospitals from moving Medicaid and uninsured patients who lack financial resources to pay for treatment or services, to public hospitals without at least conducting a medical screening to confirm the patients safety and stability for relocation. In 2000, Congress made EMTALA a priority, with fines over $1.17 million. It became the healthcare policy for the uninsured patients admitted to the emergency room.

For this particular segment, what’s in and what’s out is a matter of what fashion magazines dictate the next day. Gap should have instead done a thorough market research to identify if its customers would want such a new product line. d. DISCOUNT PRICING: Another quick fix method that Gap used only ended up increasing gaps within sales.

Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

The basic functions like legal and tax issues, benefits, EDI, credit and collection, and financial control systems were administrated from this centralized corporate office. Exhibit_8 shows the company’s organization chart as on October 1998. Board of directors chairman W.P Sovey followed by vice chairman & CEO J.J McDonough and president & COO T.A Ferguson represents the very top corporate leadership. Under them, top financial responsibilities were divided between two corporate executives: Vice President-Finance who managed outside asset and liability, and senior vice president-Corporate Controller who focused on internal operations. They reported directly to company president and president reported to CEO.

In the movie “Do the Right Thing” it seems to me that utilitarianism is not a standard practice. Throughout the movie viewers follow Mookie, a pizza delivery boy with many connections and a family just trying to make ends meet. He is faced with several dilemmas of trying to make his boss happy or the people in his neighborhood happy, which in the end he seems to succeed neither.

Introduction Sephora was first founded in Paris 1969 by Dominique Mandonnaud who made a daring change to the way perfume and cosmetics were sold, letting the consumers try before purchasing. Instead of having sales representatives at the counter, Sephora had beauty advisors stationed at the counters to offer advice and ideas to each individual. Over the years Sephora has grown mightily, boasting over 2000 stores worldwide and employing an estimated number of 25,000 employees. To uphold the top spot in the market, Sephora has constantly rolled out new products into their stores with outstanding innovations, making it hard for their competitors to follow.

Five previous C-suite executives sit on the board. These members bring a significant knowledge base in the financial, strategic and general management of large companies. Rounding out the board are two inside directors, Mr. Mendes and Mr. Neil, Diamond's CFO. Furthermore, the board consists of an audit committee, compensation committee, and a nominating & governance committee. Given the wealth of industry knowledge and management experience, the company's board had the capability to successfully govern Diamond Foods as it continued to

Utilitarianism is a teleological ethical theory based on the idea that an action is moral if it causes the greatest amount of happiness for the greatest number of people. The theory is concerned with predicted consequences or outcomes of a situation rather than focusing on what is done to get to the outcome. There are many forms of utilitarianism, having been introduced by Jeremy Bentham (act utilitarianism), and later being updated by scholars such as J.S. Mill (rule utilitarianism) and Peter Singer (preference utilitarianism). When referring to issues of business ethics, utilitarianism can allow companies to decide what to do in a given situation based on a simple calculation. Many people would agree that this idea of promoting goodness

This makes it is one of the leaders in the industry. Just Procter & Gamble is the possible competitor to it. Thus the market share of Unilever considered being one of its main strenghts. And familiarity of Unilever products is very high, many people in the world uses at least one product of them or sub brands everday.

Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned

There 's love behind the brand which definitely shows. I 'd like to make a difference with the brand and I 'd like to learn and grow here. Lush employees are helpful, caring and there for you.

Competitive Advantage Customer Loyalty • Brand Image:  Uniqlo has built up brand awareness through advertising and marketing. Uniqlo eventually got its message “high quality, fashionable pieces in lots of colour at reasonable prices” across. • Positioning:  Uniqlo has positioned itself as the world’s only LifeWear Brand. LifeWear is comfortable everyday clothes for a better life as a result of its high quality, fashionable and affordable characteristics. (Refer to Figure 1) • Unique Merchandise: 