What Role Did Jfk Play In American Political Campaigns

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American political campaigns were party-centered until the mid 1900s. This changed when JFK became a candidate. He had enough money to create a campaign that centered around his candidacy. This began the reign of candidate-centered campaigns which would last until the 1980s-1990s when the rise of technology gave birth to consultant-centered campaigns which would be big within invisible primaries. The era of consultant-centered campaigns is still taking place. Party-centered campaigns consisted of party organizations providing much of the money and volunteers for campaigns. This is similar to many other democracies. The expanded role of parties in campaigns helps the campaign economically. Parties have a vast following of voters and
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