What Role Do Gender Roles Play In The Culture Of Oppression

The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

The ads targeting these groups use different methods, but both rely on logos, pathos, and ethos. Based upon examination of these two different groups of advertising it is clear to see that the ads targeting men are far more effective. This is due to the more frequent use of rhetorical devices such as logos, pathos, and ethos.

Advertisements paint a picture of how individuals are supposed to act and how they can show that they are either masculine or feminine. The advertisements that were shown in The Codes of Gender: Identity

With the rise of civilization also came the rise of patriarchy-based societies and the slow decline of the importance of women in society. For the longest time the history of the world has been written by men who have been the head of the patriarchy and have forgotten the role of women in history. It is important to realize that women do in fact have a place at the table with men when it comes to importance in history, and are not just the ones cooking and serving the meal. It is women who tasked with raising the next generation. By looking at women of the past, people of the future can learn and evolve to fight oppression and gain their own power. Come up with a good thesis that doesn’t suck.

Although Lubar explains how advertising was targeted at women in the 19th century, in the target in the 21st century have shifted to a more equal side: boys or girls, men or women. There’s a clear correlation between advertisements featuring men and women on their prospective packaging and the matching gender of the consumer, but what deeper psychological meaning reasons this gender-based consumerism? Also, how did women in the STEM field now overcome the explicit gender advertisement tactics and get to where they are now? Not only has advertisement become a cultural and socially constructed issue, but so has arranging things into groups, such as roles and “spheres.” Although it is human nature to classify things into groups, such as the colors pink for girls and blue for boys, will this natural instinct hinder us from

The odds that females are presented without speaking in advertisement are four times the odds for males. Advertising is a dominant and influential aspect of media which sometimes promotes stereotypical representations

Advertisements sell values, images, love and sexuality. Over the years advertisements have attempted a wide variety of advertising approaches like humor, sex, emotions. Advertisers use one of these appeals to ensure that the targeted audiences receive their message. The media’s framing of women in highly restricted and negative ways is a global phenomenon that cuts across all cultures and has endured a long passage of

EXTENDED ESSAY- GENDER BIAS IN THE MEDIA TOPIC: How does Media portray gender, and the effects it has on the 21st century individual? By: Calvin Mends INTRODUCTION:

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

Mass media play a very significant and determinant role in the contemporary world, by broadcasting and communicating information in fast pace and at the same time entertaining vast audiences. Mass media have a tremendous impact on the structure and history of our society due to the fact that they can influence and shape public opinion, determine political agendas, affect socialization and create a relationship between people and government. They consist of television, press, internet, radio and books and they became one of the main sources of popular culture in the modern capitalist society. Media’s role, however, is not only to offer news and entertainment but also to transfer and cultivate a variety of social stereotypes, beliefs and values of the society in order to reproduce the order and the already existing formation of social life. In this paper, I shall examine the notion, the types and some important theories on stereotypes as well as their dependable relation with media.

The Role of Media in the feminist movement The term media refers to several different types of methods used to communicate and educate society for a socially aware nation (Pradesh, 2014). It is regarded collectively as ‘mass media’, which includes broadcast media (television, cinema and radio), print media (newspapers, magazines, and journals) and Internet based-web sites (“Role of Media in Social Awareness”, 2013; Pradesh, 2014). Through its different marketing segments, media is a fundamental source for information and idea exchanging.

Advertising and mass media forms gender codes that are associated with representing male and female attributes. These gender codes shape the way society views gender and also the acceptance of gender performance. As discussed above in section 2, gender is not formed at birth, this self identification is governed by socio cultural norms. Media often presents these socio cultural aspects and set these as ideal for gender roles. Mass media becomes a primary tool which encourages people to participate in a gendered world.

According to Julia T. Wood who works with communication there are three main themes that the media use when they represent gender. First, men and women are portrayed in stereotypical ways. Second, women are underrepresented. The third way is how the media portray the relationship between men and women with traditional gender roles and the normalization of violence against

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.