Whatspap Literature Review

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CHAPTER 2

LITERATURE REVIEW & CONCEPTUAL FRAMEWORK

2.1 Literature review
In this chapter, it will discuss the literature review and conceptual framework of the impression of viral message through WhatsApp to the Malaysian people. Nowadays, smartphones, gadgets and any smart devices are becoming very important aspects in human life. Social media is a powerful communication tool today. Viral message through WhatsApp can impress many parties whether from the point of negative or positive ways. WhatsApp is an application that allows users worldwide to exchange text messages and multimedia contents instantly such as videos, audio and photos (Pierdomenico Fiadino et al., 2014).
According to Manuel Gomez-Rodriguez et al. (2014), the rise of social …show more content…

The impression can be in positive or negative ways to the users. The Digital News Report 2017 report found that internet users in Malaysia recorded the world's largest use of WhatsApp applications, 51% for information and sharing stories. According to Communications and Multimedia Minister, Datuk Seri Dr Salleh Said Keruak said the other popular social media in Malaysia was Facebook, YouTube, WeChat and Instagram respectively. The report also stated that Malaysians received news through social media by 86%, printed 45%, television 54% and radio 15% (Astro Awani, Sept 2017).

According to infographic below, data from Agency of Ministry of Youth And Sport show a rapid growth increasing of WhatsApp user from 2009 to 2015, the number of active user almost 800 million every month. Social networking is a medium to connect and user loves to gain information from this application (https://www.iyres.gov.my/index.php/en/800-juta-pengguna-whatsapp).

Figure 2.2 (b) Infographic of WhatsApp Application User Source: Agency Of Ministry of Youth and …show more content…

According to Md. Golam Rabbani Sarker (2015), more than 50% WhatsApp users agreed with the fact that WhatsApp is responsible for social isolation. They become antisocial and not mingle with others because of addicted to the media social. Recently we were surprised by the fraudulent incidents in social media and many parties became victims. One of the tactics used is to use the government department name for fraud. Many cases occur when a scammer sends an email to the user or links to WhatsApp and asks them to push the link. Consequently the money in the user's account is lost in the blink of an eye. The spread of viral messages about this scammer is fast. The cyber scam in Malaysia has been reported as most incident happened in quarter 4 2013. But in 2014, the increasing of the cases is quickly growing compared to the crime types and causes a serious destruction to political, economic and social sectors (Ahmad Safwan Hamsi et al., 2015). Figure 2.2 (c) below show the statistics of spam emails occurred in 2017 by CyberSecurity. The highest report is on February 2017. This spam email whether contain virus, spam network and connect

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