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Whirlpool India Case Study

1009 Words5 Pages

The Company The company we selected for this project on spare parts inventory management is Whirlpool India, specifically, its manufacturing facility in Faridabad, Haryana. Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for washing machine category. In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw acquisition of major shares in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Limited. This expanded the company 's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Whirlpool of India Limited headquartered in Gurgaon, is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Source: http://www.whirlpoolindia.com/the-company-whirlpool-india Current scenario The spare parts distribution logistic network of the company is arranged on two levels. The main spare parts warehouse is located near Gurgaon, next to the company’s headquarters. It supplies parts all over India, through a complex network of subsidiaries, wholesalers, and repair centers located close

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