Whitbread Corporate Social Responsibility
Whitbread is a multinational hospitality company that operates hotels, coffee shops and restaurants with 45,000 employees which bases its headquarter in Dunstable, United Kingdom (B.co.uk, 2015). Whitbread owns the biggest hotel chain, Premier Inn and coffee shop chain, Costa in the UK as well as internationally in other 30 countries(Whitbread.co.uk, 2015). Moreover, they also operate family-friendly restaurants; Beefeater grill, Brewers Fayre and Table Table.
Whitbread’s vision is to grow and expand through strong customer heartbeat and innovation to stay ahead in the competitive market. As Whitbread is a people intensive business, customer heartbeat is Whitbread’s main business philosophy. It focuses on making every one of the customer interaction
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