What is the competitive advantage? Is it a temporary or for life time? What strategy to use to have or gain a competitive advantage? What is a strategy means? Can a business continue if it has no competitive advantage? What are the approaches that Richard Whittington put? Is there any relation with the business? There are so many questions to answer. In business world, these questions are important to know its answer. Business world is like a forest, the survival of the fittest. This essay will
quotes show, how important to have a competitive advantage. In order to achieve competitive advantage, it is important to have strategy. “Strategy is about making choices, trade-offs; it 's about deliberately choosing to be different” Michael Porter. To have strategy and a competitive advantage is something a business must have. Business cannot survive if it doesn’t have a strategy or doesn’t know how to compete and make a competitive advantage. This essay will take about how to survive in business. To
collect various theories about strategy over the last 40 years and put them into four categories. He has taken a Western viewpoint. There are several different definitions of strategy. What Whittington has done is to place the prevailing approaches to strategy in the early 1960’s USA in the ‘classical’ approach to strategy according to Chandler’ s definition, as well as from contemporaries such as Ansoff and Sloan. This definition and perspective falls into the ‘content’ aspect of strategy.
Strategy is a mechanism within which an organization can make sense of and understand the world surrounding it. It is a group of ideas and a pattern of actions and decisions that aim at attaining the goals and objectives of the organization and adapt its structure, resources and operations to environmental changes in the long run. Whittington is a leader in the field of strategy, he organized strategy into four groupings: classical, evolutionary, processual and systematic. These four perspectives
have a strategy. To have a strategy and a competitive advantage is something a business must have. A business cannot survive if it doesn’t have a strategy or doesn’t know how to compete and make a competitive advantage. In 1938 Samsung was founded by Byung-Chull Lee in Taegu, Korea. So, before talking about what strategy Samsung used to achieve global competitive advantage. What a strategy means. Lots of people put definition to make it easy to understand what a strategy means