Who Is Crumbl Cookies Target Audience
Crumbl Cookies is Largest and fastest growing cookie company in the nation. They sell new flavors of cookies every week in addition to ice cream, and merch. Insomnia Cookies is another well known cookie company. They sell ice cream, baked goods, & merch, including vegan and gluten-free options with most locations being open till 3 AM daily. Crumbl’s targets are families and a younger audience. Insomnia’s target audience is college students. These target audiences are heavily reflected in their posts on social media. Today I’m going to specifically compare their Instagram and TikTok profiles.
On Instagram, both brands heavily feature photos of their baked goods, often showcasing new flavors and seasonal offerings. Aon this platform, Crumbl Cookies has 3.5 Million followers and Insomnia Cookies has 329 thousand. Crumbl appears to have a more consistent and curated feed, with color schemes of pink, black, white, and product photos that are aesthetically pleasing. Insomnia Cookies’ profile page has a more casual and fun feel, with a mix of product photos, user-generated content, and behind-the-scenes glimpses of their operations. They are also more interactive with their customers, as they post more giveaways, tweets or quotes from
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Here, Crumbl has 6.5 million followers and Insomnia Cookies has 86.1 thousand followers. Crumbl Cookies' videos tend to focus on the preparation and presentation of their cookies. Crumbl also heavily benefits from consumer reviews of their weekly flavors. These videos encourage views to try it out for themselves and serve as word-of-mouth advertising. Insomnia Cookies has a mix of product features, comedy skits, and challenges. They keep up with the latest trends on tiktok, especially trending sounds. They are often compared to Crumbl Cookies in the comments of Crumbl cookie review videos. It is highly debated over which cookie company is
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