Whole Foods Business Model Of Vegetable Seduction

181 Words1 Page
Whole Foods ' business model of vegetable seduction is based on the presentation, distribution and display of its products. As the company 's CEO John Mackey mentioned on the video, "people buy food, first, with their eyes"; meaning that the appealing to visual cues, to colorful and pretty displays could have a great repercussion in the buying decision. By creating original and beautifully presented displays the company expects to meet its sales goals and create customer loyalty, customers that will come back for the experience of doing their groceries in an attractive environment. The company pairs its appealing with a singular culture that stands out among others in the industry. Putting the customer first by offering natural, healthy
Open Document