Case Study: Wholeday Food Company
Wholeday Food Company limited
Branding
This is a marketing plan for Wholeday Food Company that manufactures cereal food products. The brand name of the company is derived from its basic ambition to affect the daily lives of people through its food products. Wholeday Food Company is embedded on the concepts that most of its products are derived from natural crops and are therefore whole foods. It should be noted Wholeday Food Company doesn’t produced refined products and all of its produce are natural with very minimal processing without artificial ingredients. Since most families rely upon these products for their daily nutrition’s, wholeday was used as a brand name to sensitize the cereal food products of the company and the need for their daily consumption.
The company produces various types of cereal products including wheat flours, corn flours and various grain products in their unprocessed form. The grains products include maize, sorghum, millet, rye, oats and pseudo cereals products. These are foods that are necessary for the preparation of daily delicacies and meals either in the form of breads, pasta, pastries, cookies and cereals. These are highly nutritious and delicious foods full of calories, vitamins, fibers and nutrients
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Its inter-competitors are mainly restaurants and hotels which prefer selling their own food products rather than company products. Being major eatery spots across the country, they offer significant competition to the growth and development of Wholeday Food Company. The inter-competition arises from other food companies which produce and process the same type of foods. Cereals and grain producing companies are quite prevalent on the American market mainly because of the reliance of our broad population on these food items for our daily consumptions. The company’s produce will therefore compete with other similar food items for shelf space and prices across retail shops in
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