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Whole Foods In Your Discussion And The Growth Of Whole Foods

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You mentioned Whole Foods in your discussion and the growth of organic food sales. With Amazon recently purchasing Whole Foods the opportunity for increased access to healthy alternatives will potentially increase. Whole Foods has the reputation of being a nice, but rather pricey place to shop. However, through Amazon’s startup mentality, making a profit is not nearly as important as growing the brand (). They view the overall payoff to stakeholders as being a larger more successful company, not higher dividends. Through this process, if prices lower there will be an increase in demand that could validate the goal of adding additional locations (). Optimistically this could improve the company’s grocery delivery system and multiple their reach.

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