Whole Foods Market Analysis

The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

Why? Low-cost, Differentiation, Focus low-cost, Focused differentiation, Related differentiation. The survival and development of a business plan depend fundamentally on to keep something that allows in general produce, distribute and sell better than its competitors, i.e., a competitive advantage. To acquire this advantage and keep it at the time, strategies must be done with good planning, implementation and control.

Anchor products are our fresh juices and smoothies made out of organic ingredients. Moreover, we offer healthy dishes that are especially developed for vegetarians and vegans to turn away from the classic vegetarian friendly dishes like salads and co. Tamarin Bar differentiates itself by offering new variations of vegetarian food. Overall, we want to prove that a healthy lifestyle does not lead to a detriment in flavor. Therefore, our goal is to provide our customers with a 100% natural products and yet offer them delicious taste

• focus on low cost and differentiation strategy • reduce the upstream of supply cost • company should focus and change on the target market i.e. price sensitive and organic-health oriented market • marketing strategies should be applied more to the European market where people are more organic-food oriented • price-skimming strategy can be applied • value-base pricing can also be used • varied service can be opened like the online ordering and store-events • private label meat and seafood offerings can be increased Conclusion In this way John Mackey has proved the "leading by example" theory by incorporating the best practices and lesson learned. The company also focuses on the friendly and team-based environment and relates their mission and vision coherently so as to achieve their objectives.

However, in North America, the changing social beliefs are of the desires to have a healthy diet and lifestyle. People want to be fit and healthy, hence why the avocado has become a popular food commodity. The avocado can be tied in with how people now view organic food as a form of healthy eating (Rodman et al.). The way organic food is spoken about in Rodman et al. ’s article, can be applied to the increasing popularity of avocados: “as the number of messages about the benefits of a healthy diet has increased, so too have messages about risks to health from eating certain foods and food ingredients…” (84).

Company’s Current Performance, Strategic Vision & 2-year Performance Targets Over the years more individuals have become concerned about the health risk associated with conventional food products. This concern can be associated with the growth experienced by Chipotle. Davis et al (2006) identified animals raised free of antibiotics, genetically modified (GMO) feed, and additional hormones as being organic. Chipotle entered the fast food industry as a member of the organic food industry.

With more 360 stores in multiple geographical locations and approximately $12 billion in annual sales, Whole Foods has proven that they know what it takes to be successful. Due to the business that Whole Foods are in, specializing in natural and organic food products among other products, it is crucial that their associates possess significant knowledge about the products within their area of responsibility. As a result, training and associate learning is more important for Whole Foods in comparison to other grocery stores. In other grocery stores clerks are required to be friendly and courteous and basically know where specific products are located within the store.

Whole Foods Company (WFC) was founded in Austin, Texas in 1978 when four local businesspeople decided the natural foods industry was ready for a supermarket format. Their aim is to search for the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. WFC started to implement a new vision of a sustainable future where companies, governments, and institutions will be held accountable for their actions, people will better understand that all actions have repercussions and also, it will be a world that values education and a free exchange of ideas by an informed citizenry. Their core values are to sell the highest quality of natural and organic products that is available, to satisfy, delight and nourish their customers, support team member excellence and happiness, create wealth through profits and wealth, serve and support their local and global communities, practice and advance environmental stewardship, create win - win partnership with their suppliers and promote the health of their stakeholders The company has Whole

Americans have a voice that will defend its rights and they should use it when shopping for their food then urge their neighbors to do the same. Perhaps food should become a high involvement product since eating promotes and preserves the body’s

Nestle believes that size and attitude contribute to leadership in the industry, and thus demands a continuous development of the organization and its functioning. In order to support these goals, Nestle is committed to encourage their people to deliver a high level of performance to achieve its goal and motive. The eventual aim is to produce the products of such quality so that they can create value for shareholders and consumers, business partners and employees, and the local communities in which Nestle operates. So what basically sets this multinational company apart from its competitors is that its primary agenda is not to focus on short term profits, but to develop business for long term with customer and quality being the top

1. Increased effort by business corporations such as CVS and Walgreens to market and sell healthier food items such as fruits and vegetables 2. Advocate to increase healthier food choices in fast food establishments by 2020 3. Partner with a variety of local agencies, including the American Nurses Association to Achieve greater impact.

Company Overview Publix Corporation is consider to be a leading grocery store in the industry. Publix Corporation ranks on the top list of Fortune 500 best companies to work for. Our company currently operates throughout the United States, and is currently seeking to explore business opportunities internationally. Publix Corporation currently prides itself on being a family oriented, and a great place to buy fresh food, while sampling simple ready to eat meals.

John Mackey’s story of how he was once a high school dropout and is now the CEO of Wholefoods is inspiring. His story begins with him dropping out of school and opening a store called Saferway after barrowing $45,000 from friends and family. Currently he pays himself a $1salary. Although there are other competitors with better pricing on the market such as Trader Joe’s, Kroger, Sprouts Farmers Market Wholefoods has a firm loyalty base.

The SWOTT analysis table below provides the summary of internal and external analysis findings of Costco’s new division. Factor Trend Threat Weakness Opportunity Strength Technological The online shopping for food is becoming popular. The small start-up food industries may develop superior food products and capture the food market share.

One could make the argument that all seven of The Magnificent Seven Principles are in force at Whole Foods Market. Whole Foods Market Cofounder and Co-CEO John Mackey has a firm belief in operating in pursuit of a higher purpose (Kreitner & Kinicki, 2013). Ken Hodgson penned The Magnificent Seven Principles which include dignity of human life, autonomy, honesty, loyalty, fairness, humaneness, and the common good (Kreitner & Kinicki, 2013). Hodgson noted that corporate progress could be made far much easily through social progress, cooperation and goodwill enacted responsibly over bribes and potential misunderstandings (Hodgson, 1992). Mackey is also an advocate of conscious capitalism (Kreitner & Kinicki, 2013).