Whole Foods Market Analysis

Demographic Environnement The changing of demographics in a population has an effect on business. Changes in demographics can affect a business’s work force, their customer base or both. Whole Foods Market, according to Gaille (web) Whole Foods uses the number of college degrees obtained by individuals in the areas that they are looking to build a store in. As of 2015 one in three Americans in the United States have obtained a bachelor 's degree (Ryan, web). The number of americans obtaining college degrees has increased in recent years, because of this, Whole Foods Market may need to alter the demographics that they rely on to determine where they should place their stores.

The price of raw materials is high with low consumer switching cost. However, the increasing demand for healthy and organic food is creating openings for smaller competitors to enter and hide from the pricing

First and foremost, Whole Foods obtains many factors that make this company appealing to work for such as their focus on employees and not profit, social responsibilities, and aesthetic leadership. Whole Foods focus on employees is substantial to their success. They hire skilled, good people and they ensure that they succeed within the corporation (Kreitner & Kinicki, 2013). Also, Whole Foods offers employee benefits, which in today’s economy, is becoming rarer by the day. Every year Whole Foods allows employees to elect different benefits, if everyone agrees on that benefit, it gets added on to their list of benefits (Davis, 2012).

Introduction Economic dogma states that the main objective of publicly traded firms is profit maximization. In modern times, most companies have been conducting business with that objective in mind. In the process of maximizing profits, irrefutable damage has been inflicted to the environment and also to human capital. Rimanoczy (2015) referring to the maximization of profits expressed, "Focusing on the bottom line as the ultimate priority has had an impact on rising unemployment, social crises, environmental challenges, health impacts, to name a few " (para. 4). Different scholars have proposed several methods to integrate the needs for profits with corporate social responsibility; in this context, John Elkington developed a new approach to measure corporate sustainability denominated the Triple Bottom Line.

If we give them less, they’ll buy less, and the competitor will get our market. So you’re sort of trapped’ (Moss 267). Food companies don’t change their ingredients because they think what consumers want is only the taste. If they make food taste good, they earn profit. Healthy ingredient and nutrition are high cost and they won’t help companies earn profits.

The company’s website that I chose to analyze, in lieu of their mission statement, is Safeway Inc. A little background: This company was essentially founded in 1915 by M.B. Skaggs, who bought a grocery store from his father. By 1926, Skaggs had become very successful with his stores and merged with Safeway to become Safeway, Inc. In January 2015, AB Acquisition LLC (parent company of Albertson’s) merged with Safeway to create one of the largest food and drug retailers in the country – over 2,200 stores in 33 states, specifically with Safeway stores in 19 states (Safeway Inc., 2008-2016).

In all Trader Joe’s is one of the leading super markets in the U.S., but after careful analysis of their operations I believe there are opportunities that are currently being ignored by the company. The company doesn’t need to act on all the recommendations that I made, however it would be in their best interest to do so. Not only would the company grow at a faster pace, but it will make strides in areas that haven’t been occupied before. Despite these current pitfalls, Trader Joe’s still is a popular option in their

Purpose To be an innovative grocery store by providing friendly service, clean stores, quality merchandise, and speedy check-out lanes throughout our locations. Vision To provide excellent customer service that exceeds expectations while building long-term relationships with customers.

The Supermarket: Prime Real Estate Marion Nestle Unhealthy food choices are becoming the number one option for people in America. Unhealthy foods come quick and cheap making it easier to get access to and putting it at many Americans first choice. Cheeseburgers cost a dollar and you get it under two-minute, while apples cost fifty cents more you have to search and find a grocery store which isn’t conveniently placed on every corner.

In the infamous prose “Attention Whole Foods Shoppers” Robert Paarlberg, a Harvard international affairs expert divulges on the ongoing warfare with the issue of sustainability. Paarlberg focuses on how the rise in global starvation increases in less developed nations, but it is often ignored by those in developed countries because of their fixation with the green revolution. He asserts many claims as to why Africa and Asia still have high food deprivation rates, which quite contrary to popular belief has nothing to do with overpopulation. This stems from lack of investment into agricultural infrastructure and investments. His criticism of whole foods shoppers seeks to bring awareness to the issue of world hunger and how the quest to eat organically

Increasing access to whole, fresh foods is a major step in combatting the growing obesity and health crisis in these neighborhoods. People cannot eat food they do not have access to and Wal-Mart is taking the first steps to change this. Proof of success is seen from, “The Center for Disease Control and Prevention which credits…a greater variety of fresh produce in low-income neighborhoods for a drop in obesity rates among preschoolers” (Brady 520). However,

However, there have been projects on the community level to find a solution to the national scale epidemic. The entrepreneur, Doug Rauch, launched an expired food market in the low-income community of Dorchester Massachusetts called, The Daily table. The market is a not-for-profit retail store that offers a variety of healthy, convenient and affordable foods. It makes nutrition affordable by collecting food past the “sell by” date that is still good food, then selling it at half price or less (Jacobs, 2013). In addition, the store offers nutritious pre-made meals and healthy cooking classes that market to low-income customers to counter the American tendency toward low-cost, unhealthy meals that in turn, has lead to the current obesity and diabetes epidemic (Jacobs).

One serious problem that poor, urban cities face is the lack of available healthy and nutritious food in their areas. With little to no access to wholesome food, city dwellers around the country are forced to consume extremely low-quality and unhealthy food on a daily basis. However, there are many different ways that we can fix this issue and they are not as difficult as people think. Also, fixing these problems are very beneficial for not alone urban city dwellers, but also grocery stores themselves. One way to solve the problem of not having access to healthy food options is for chain grocery stores to open up in urban areas.

However, public health policies increasingly discouraged consumers from eating fast food such as from McDonald’s, with links to high cholesterol and obesity problems as seen from its country-of-origin, the US. Nonetheless, this threat can be an opportunity for McDonald’s to improve the healthfulness of its food and tap on the huge potential market. Economic changes around the world affect McDonald’s industry and environment given its transnational nature. McDonald’s largest market, the American economy, experienced stable but slow

Social Isolation and Loneliness Social isolation has become much more common in a society that constantly tries to stereotype us. The poems, “A Supermarket in California,” by Allen Ginsberg and “The Love Song of J. Alfred Prufrock,” by T.S. Eliot, display the way that loneliness is affecting people. In “A Supermarket in California” imagery is used heavily, while with “The Love Song of J. Alfred Prufrock,” relies on personification to show the loneliness of isolation. Both poems use objects such as the lonely streets and night time to make the reader feel the isolation.