Whole Foods Market: The Triple Bottom Line

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Introduction Economic dogma states that the main objective of publicly traded firms is profit maximization. In modern times, most companies have been conducting business with that objective in mind. In the process of maximizing profits, irrefutable damage has been inflicted to the environment and also to human capital. Rimanoczy (2015) referring to the maximization of profits expressed, "Focusing on the bottom line as the ultimate priority has had an impact on rising unemployment, social crises, environmental challenges, health impacts, to name a few " (para. 4). Different scholars have proposed several methods to integrate the needs for profits with corporate social responsibility; in this context, John Elkington developed a new approach to measure corporate sustainability denominated the Triple Bottom Line. The new method expands the original corporate goal of focusing on profits by also including the assessment of the company 's environmental and social performance (Boswell, Davis, & Jackson, 2011).…show more content…
This paper discusses the aspects under which Whole Foods Market has managed to be one of the most successful publicly traded companies operating under the tenets of the triple bottom line.
Whole Food Market has become the largest retailer of natural foods in the United States. The company 's fundamental values are the commitment to sustainable food production practices and social responsibility; meanwhile, they also generate significant profits to satisfy the requirements of the traditional bottom
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