Whole Foods Mission Analysis

In business world, every organization should have their own mission and vision strategy, the goal of vision is to accomplish or achieve in short-term or long-term future, and the goal of mission is to determine the current status and the purpose of an organization or the Whole Foods Market is doing or plans to do to accomplish the industry leadership goal stated in its vision statement.

According to Whole Foods’ mission was “to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods avail- able.” The core of the mission involved promoting organically grown foods, healthy eating, and the sustainability of the world’s entire ecosystem.

1. Provide the highest and the best quality organic and

Promoting organically grown food and provide Sustainability of the world’s entire ecosystem.

As I understand from the mission of Whole Foods Market, they measure the freshness, taste, ingredients, safety, nutritive value, taste and appearance of all the products they carry. As it is provide hygiene food to the customers, produce fresh vegetable and fruits from trust place. In addition they produce animal welfare and meat quality, seeking the most sustainable and fresh seafood, they provide body care products from natural ingredients and have non-toxic cleaning products.

Furthermore the customers have right to eat and have a healthy food, the Whole Foods Market have different places in different countries so it is easy to reach. Also they provide parking and home delivery.

Organic produce is a backbone for them. Early on, they committed to offering as much organic produce as available because they believe organic farming supports a healthy environment.

The following list of core values reflects what is truly essential to us as an organization. These are not values that variation from time to time, person to person and condition to condition, but somewhat they are supporting our company

The business slogan most related with Whole Foods Market, which is :

"Whole Foods, Whole People, Whole Planet."

Whole foods Market have a direct vision to be in high level and excellent in the market industry , Whole people means that the company wants to provide and supporting a healthy lifestyle, Whole planet the organization aim to achieve international leadership, help and support people by providing healthy diets and they set a goal to delight shareholders.

According to Mackey’s vision" was for Whole Foods to become an international brand synonymous with carrying the highest-quality natural and organic foods available and being the best food retailer in every community in which a Whole Foods store was located."

• Become an international brand synonymous

• Being the best food retailer in every community

 The organization exceed of just being food retailer, they attend the world of succeeded by satisfying their vision with measure of customers fulfilment (loyal customers and retention customers), increase the capital and the profit, employee superiority and pleasure and the improvement and support of environment, local and community. So the result is good communication leads to well understanding and more