Whole Foods Mission Statement

Introduction Economic dogma states that the main objective of publicly traded firms is profit maximization. In modern times, most companies have been conducting business with that objective in mind. In the process of maximizing profits, irrefutable damage has been inflicted to the environment and also to human capital. Rimanoczy (2015) referring to the maximization of profits expressed, "Focusing on the bottom line as the ultimate priority has had an impact on rising unemployment, social crises, environmental challenges, health impacts, to name a few " (para. 4). Different scholars have proposed several methods to integrate the needs for profits with corporate social responsibility; in this context, John Elkington developed a new approach to measure corporate sustainability denominated the Triple Bottom Line.

The company’s website that I chose to analyze, in lieu of their mission statement, is Safeway Inc. A little background: This company was essentially founded in 1915 by M.B. Skaggs, who bought a grocery store from his father. By 1926, Skaggs had become very successful with his stores and merged with Safeway to become Safeway, Inc. In January 2015, AB Acquisition LLC (parent company of Albertson’s) merged with Safeway to create one of the largest food and drug retailers in the country – over 2,200 stores in 33 states, specifically with Safeway stores in 19 states (Safeway Inc., 2008-2016). The area in which I live (central Texas, US) has Randalls grocery stores that are part of the Safeway brand, and I have shopped at these stores numerous times. This allows me to provide some personal insight into analyzing the company’s mission statement and determining whether it is reflected by their website, which I will discuss later in this essay.

First and foremost, Whole Foods obtains many factors that make this company appealing to work for such as their focus on employees and not profit, social responsibilities, and aesthetic leadership. Whole Foods focus on employees is substantial to their success. They hire skilled, good people and they ensure that they succeed within the corporation (Kreitner & Kinicki, 2013). Also, Whole Foods offers employee benefits, which in today’s economy, is becoming rarer by the day. Every year Whole Foods allows employees to elect different benefits, if everyone agrees on that benefit, it gets added on to their list of benefits (Davis, 2012).

In today’s world, we are seeing the sustainable family farm dying off. These farms provide high quality food and produce, challenge and compete between other small farms to create this high quality market, and don’t use up our natural resources. However, with the rise of corporate farms, food quality has been compromised, they kill off smaller farms and lessen the competition, and they are depleting the natural resources we have. On the flip side of each, though, sustainable farms cannot produce in mass quantities, it is much more labor intensive and harder to manage and take care of, and it there is much more to pay attention to.

After I finished reading the mission statement for the University of San Francisco I felt that this would be a good fit since I share a similar vision. A vision where I can use the knowledge that I learn in school and church to give back to my community. In order for them to have a fighting chance to do something great in their lives, and make it out of my neighborhood or even try to change it for the better. I grew up poor in a bad neighborhood of San Francisco where most of my friends turned to drugs. I remember being told by teachers and classmates that I wouldn’t make it out the neighborhood and most likely be another drug dealer on the street. However, my mother taught me to pray and understand the meanings of the prayers and she helped

1. Through extraordinary customer services, Whole Food Inc aims at nourishing and making the customer trips to their stores a delightful experience. The company serves its customers competently, efficiently and knowledgably. The customers are then satisfied and this will make the customers attract more customers into the business by advocating on the business.

One area that I am surprised that was mentioned is brand loyalty. Although the resell and shipping industry is unknown to the normal everyday consumer, in the commercial world corporations like Dot foods in vital to the longevity of their business and future success. Therefore, I assume over the years, Dot Foods has gained traction and become known as a corporation who delivers economical products that meet all government regulations. Which with restaurants like Chipotle who lose business after a health scare, souring product for a reputable is critical.

In world the food industry is marked as great diversity and variety in terms of both presentation and flavor. For a country’s economic development an important role is played by the food industry of that country. One of the greatest food industries is Publix and I am so great full to be part of it. While working at Publix I discovered that how people and food are connected. And working as a clerk at Publix I contribute to people and food connection by making sure there is no unsafe food, check expiry date of a product, broken lid etc.

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Wal-Mart is a powerful and influential grocery store in America and even in the world. It has a good reputation in terms of convenience, variety and good value for money. The greatest strengths of Wal-Mart are “the consumer understanding of low prices, their market clout, their competence in information technology, and their wide store and distribution network” (Internal Analysis of Wal-Mart 2015). The company has built good reputation among consumers during several decades’

Increasing access to whole, fresh foods is a major step in combatting the growing obesity and health crisis in these neighborhoods. People cannot eat food they do not have access to and Wal-Mart is taking the first steps to change this. Proof of success is seen from, “The Center for Disease Control and Prevention which credits…a greater variety of fresh produce in low-income neighborhoods for a drop in obesity rates among preschoolers” (Brady 520). However,

In order to improve employee morale and satisfaction,

The KEEPS mission statement Long Island University’s Brooklyn Campus School of Education addresses some of the most important ideas regarding education in communities today. As a student in a mastery level how can I better, prepare myself to become an educator for the generation to come. How might I educate my students to be college readiness and prepare them for the world of institutions? Class TAL 830 allows me as an educator to bring to the classroom experience and knowledge in the urban schools in New York City. Essential I have gain a lot of experience thought out these few weeks in this urban setting. I have allowed myself to learn and research different objectives of teaching though my own experience. Using the KEEPS Mission and

Scenario One Corporate social responsibility (CSR) is a new concept that has been integrated into the operations models of many organizations. It is an ethical mandate that requires a corporation to establish initiatives that reflect on specific social and environmental wellbeing. All efforts are supposed to go beyond any provided regulation. Wholesome Hamburger Company’s ethical challenge is related to its failure to observe tenets of corporate social responsibility, especially that of sustaining the environment. The drought situation is a significant issue that has potential to affect the operations of the establishment.

Thus, instead of focus on short-term profit maximizing or costs saving, firms should be stakeholder-oriented. A firm which is stakeholder-oriented focuses on the need of their stakeholder such as employees, customers, society and others who have a direct economic link to the firm (Habil, n.d.). Businesses that are socially responsible will avoid actions that may cause detrimental to stakeholders. They have greater concern on stakeholder well –being. A firm that decided to ignore the social issues may results in a loss of strategic opportunities ('Shareholder value or social responsiblity?', 2007).