Why Apple Is Successful

Apple is one of the most powerful technology companies in the world. They lead technology to change the lives of millions of people around the globe. Steve Jobs, the founder of Apple, started a revolution. He helped to get people to think differently and innovatively (Isaacson). Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies.

This device could store over 1000 songs on a computer that could fit in someone’s pocket. The iPod was a huge success for Apple that brought them more wealth and more recognition. “The success of the line led the Apple created the iTunes store. The store worked with the iPod and allowed users to company to change its name in 2007, from Apple Computer, Inc., to Apple Inc” (Alba). This innovative product was a major success for Apple that convinced them to create more small, hand-held devices. When Apple changed their name, it reflected on how they were widening their types of technology and what they were going to do in the future. Perhaps Apple’s most innovative device of all would be the iPhone. In 2007, Apple released the first iPhone. The iPhone was a device that could be used for many different purposes. “It featured a touch-sensitive screen and combined a wireless phone, a music and video player, and mobile Internet and e-mail capabilities” (Alba). The iPhone was very useful for people. It was as if multiple devices had combined into one, small phone. The iPhone was a huge success that made Apple lots of money. Many people liked the iPhone because it was innovative and helpful in their

To create this “mystery”, Apple releases limited information about their new device. This is a good marketing strategy because it makes people wonder about what the new device will be like, which gets more people thinking and talking about Apple (Kulkarni). When people do this, they are more likely buy Apple’s products and bring recognition to the company (Morrison). Building suspense and creating a mystery about their new device, Apple is able to sell more products. Another marketing strategy of Apple is creating an experience for their customers. Apple does this by having interactive stores. In all Apple stores, there are interactive devices that customers can use. This gives customers a feel for what new features are on a new device. Having interactive devices makes people remember going to an Apple store more than if there were no devices. Creating an experience helps people remember Apple and get them to buy their products (Kulkarni). Doing this has made Apple successful and made them lots of