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Why Creative Ideas Fail To Become Innovation

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A final word about Implementation
Good creative marketers constantly revert back to the end goal, checking if their creative solution actually solves the problem. When you think you have an idea that is truly brilliant think back and make sure that your marketing idea will achieve what you want it to.
There are a number of reasons why creative ideas fail to become innovations. Sometimes otherwise great creative ideas just don’t fit with the audience that they are trying to engage which as we mentioned earlier is the gist of marketing.. We have all had those ideas for products that look truly brilliant to us but if the people that they are intended for don’t quite agree with us, then it’s time for a rethink! Sometimes it is because the idea, which seems brilliant in concept, is flawed in application. More often, the problem is that organisations invest in creative ideation initiatives, such as brainstorming events, idea management, ideas campaigns and the like, but fail to invest in implementing the most creative ideas that come from those initiatives. …show more content…

There are many reasons why creative ideas get killed, however, almost all of them have to do with risk. Implementing a new idea is perceived as risky and people in the company do not wish to undertake that risk. So, the idea is killed. Needless-to-say, investing in a creative idea generation initiative in order to generate creative ideas you will never implement is an expensive method of accomplishing absolutely nothing. Such a waste of creative time, energy and money does no one any good and makes the world a more boring place than it could

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