Starbucks Csr Case Study

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According to this study there are many different reasons for companies to engage in CSR. In our study we found that the company engages in CSR in order to improve their reputation and image. Furthermore, by participating in CSR the company could keep their market position as CSR can give the company a competitive advantage. In this study we found that the company engages in CSR as they have economical incitements. In our opinion many companies use CSR in order to increase financial performance.
A company’s main goal is usually to serve the interest of shareholders and maximize profit. So why would the company use CSR if it would not pay off? The fact that CSR engagement has increased the last years can indicate that companies uses CSR as a …show more content…

Fediuk) which conclude that the global coffee company, Starbucks, was chosen as case study due to its position as market leader within its field of business. In addition, the company is engaged in numerous social, ethical and environmental responsible activities, and is considered a 8

major player within CSR. Starbucks has integrated its CSR initiatives as a part of its strategy, which is evident through its corporate website. As a global company ,it has a wide range of stakeholders, who all have different information needs and expectations from the company.
Based on the four-part content analysis of Starbucks’ corporate website, it was determined that Starbucks is successfully differentiating its CSR communication and tailoring it to address these diverse stakeholder groups. Starbucks utilizes different online communication devices in order to expand its target audience and reach of its CSR communication. The content of the community subpage is specifically targeted at Starbucks’ customers and employees, while the CSR report, ethical sourcing and environmental stewardship sections are targeted at suppliers, NGOs, investors, regulators and …show more content…

The results indicate that the higher the influence the CSR policy has on the consumer’s decision, the higher the social, emotional and functional value they derive from it. The same goes for the importance of CSR: the more important the consumer finds CSR, the higher the emotional, functional and social value they derive from it and the lower the supply value. The influence of the CSR policy on a consumer’s decision to go to Bio-Planet and the importance a consumer attributes to CSR are clearly linked, so these results are consistent. We have to be careful with these conclusions though because there was no significant difference found between all the different groups. Based on our results it does seem to be the case that the CSR policy of Bio-Planet has an influence on the consumer’s purchase decision as actually 82.7% of the respondents consider CSR to be their main motivator to shop at

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