Gender Differences In Fast Food Research

Since foreign fast food have entered Indonesia. Indonesian citizens seem really like to consume it because it is delicious. Both of men and women seem to choose to eat fast food because it is delicious, fast served and easy to find.
Nowadays, the fast food restaurants happen to be popular in lifestyles. This place besides the foods are delicious, also it becomes a place for hang out. This happens the same for both male and female lifestyles. The food taste is good get the most vote and place for hang out rank second. The location, the cleanliness and the brand image of the restaurants are the next priorities for women.
The survey proves both of the groups prefer most to go to fast food restaurant with friends. Besides that, female spend much

Women like to eat fried chicken plus rice and men instead of fried chicken; they choose burger plus French fries. Pizza also has its popularity over women than men. Indonesian people choose sandwich the least but more female choose it than male. Figure 4.5 Gender preferences towards favorite menu
The factors influence gender menu choices for both of the group are not significantly different. Both of them choose their menu are based on their mood and their favorite dish. The other choices depend on the price and saving package. Besides that, they try out the new menu and they take it because of friend’s suggestion.
When asked about their awareness about fast food is unhealthy food. Both of the groups say they know fast food is unhealthy but both of them still like to consume fast food.
4.2 Age Analysis towards Foreign Fast Food
Through this research reveals various age group’s preferences towards fast food are different. More than 80 percent of the sample of 16 – 30 age group prefer eating fast food and the 31 – 50 age group do not like fast food as much as 16 – 30 age

The senior high school graduates and the undergraduates choose the menu depend on their mood and their menu favorite. The post-graduates decide their menu based on mood and the price.
The mode of these educational people have fast food are dining in the restaurants. More than half (54%) of the respondents prefer dining in. Take away are the second preferred by the senior high school and the undergraduate ones. Drive thru is the next preferred by the senior high school graduates. The undergraduates prefer home delivery next rather than drive thru.
Sixty-six percent of the total samples enjoy fast food with friends. 40 percent of the senior high school graduates and 16% of the undergraduates prefer to eat fast food with family. Almost all of the post-graduated prefer eating with family. Only 11 percent of the samples prefer eating it alone.
The reason junior and senior high school graduates consume fast food because it is fast served. The taste, the price and the location are the next reasons for them. The undergraduates eat fast food because the taste is delicious. The next reasons are the fast service and the location. The post graduates choose fast food due to it is delicious and locate everywhere. The next reasons are the price and the fast