Why Is Coca Cola Strategic Goals
History
Coca- Cola history began in 1886 when an Atlanta Pharmacist, Dr. John S. Pemberton discovered the tempting soft drink that could be profitable at soda fountains. He successfully created a flavored syrup that mix well with carbonated water and proven to have pleasant result. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today. The first serving of Coca-Cola were sold for 5 cents per glass. Sales averaged for the first year were nine glass per day at Atlanta. However, today Coca-Cola has become world’s number one selling soft drink.
After his death in 1888, Dr. Pemberton sold portions of his business to various
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A systematic process of visualize a desired future and translating this vision into broadly defined goals and plans to achieve them. Goal can be divided into 3 level – strategic goal, tactical goal and operational goal. Strategic goal is also as known as official goal and broadly describe what the organization wants to be in the future. This goal pertain to the organization as a whole rather than to specific divisions or departments Tactical goal is the responsibility of middle manager (head of major division or functional unit). Operational goals is a short-term goal that will brings the company closer to the strategic goals. However, plan is a blue print for goal achievement and specifies the necessary resources allocation, schedules, tasks and other actions. Planning usually incorporates both ideas; it means determining the organization’s goal and defining the means for achieving them. For example, the strategic goal for Coca Cola Company is to become well-known globally whereas tactics goals for Coca Cola Company is to increase their revenue by 20% and increase market share by 5%. To achieve these goals, Coca Cola Company target different countries with different product to gain market share and popularity. They often reviews and evaluate their business plan and performance to improve their earning and analyze competitive position in the market (Journey Staff of Coca Cola,
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