Soichiro Honda Individualistic Motivation Analysis

W., Maruyama, G., Johnson, R., Nelson, D., & Skon, L. (1981)). People who are self motivated have higher expectations which in turn has an effect on increased achievement (Wheeler, G. J. (1997)). Soichiro Honda, the creator of Honda Motor Co. would be an example of someone who believed in self motivation, which eventually led him to success. Honda was initially shunned by other Japanese companies because he followed an individualistic model, which was against Japanese values of collectivism. Although it got him ostracised from other Japanese business, Honda’s aggressive style gained him some attention overseas, especially in America. Honda’s cars became the choice car for millions of Americans. Soichiro Honda, was a person who strongly believed in individualistic motivation. He once mentioned in a interview that every individual should work for his or herself and that people would not totally give themselves up for the company. He also added that people work to entertain themselves (Soichiro Honda: Uniquely Driven). What Soichiro Honda is trying to say is that even people who work for the company do it for the sake of their own self. Today Honda has become on the leading brands in the motor vehicle industry. Honda Motor Co. may not have become such

However according K Ranga Krishnan, dean and professor at Duke-NUS Graduate Medical School, although some people may start out being motivated by external factors, their source of motivation could change to being intrinsic in nature, halfway through their journey for success. For instance, a child could first be motivated to do well in school, by fear of his or her parents, but while the child is studying, he or she could end up having an interest in the subject. The child’s motivations would then change to be individulistic in nature as he or she would want to learn more his or her own satisfaction. Therefore, although one may be inspired by external factors initially, they could shift to being self-motivated.

In conclusion, being in a competitive society based on meritocracy such as Singapore and America, whereby every individual is rewarded based on each individual 's performance, there is a tendency to focus on individualistic motivations. People who are self motivated naturally have self determination, self- reliance, independence, confidence, as well as self-efficacy. Individualistic motivations are necessary to succeed in life as one’s individual motivation is the result of processes, that arouses enthusiasm and persistence to pursue what he or she wants