Starting out with mouth watering burgers on soft bread with an assortment of condiment and crispy golden french fries, fast food has expanded throughout every state and become more diverse as well. America is indeed the fast food capital of the world, restaurants such as McDonalds, Burger king, Zaxby's, Taco bell, Chick-fil-A, and many others have been consistently enjoyed by the general public. Fast food is loved by many Americans because of its consistency, taste, and convenient price. It also allows different
The following are the main reasons for selecting KFC as an entity: 1. It is the second best global brand in the fast food industry in terms of value ($ 6 billion). KFC is known by many persons across the world and it is a trustworthy brand in many countries mainly due to its early franchising and international expansion. 2. Its original 11 herbs and spices recipe, KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors.
Looking at the competitors, Domino’s has been evenly prized with Pizza hut. But the prices are high as compared to KFC and McDonalds. Affordability is the key to the success of Domino’s. To maintain the price level many new and innovative schemes are launched regularly. It gives its customers value for one’s money always.
Competitive Advantage McDonald’s As the number one leading fast food brand McDonald’s has other companies looking over its shoulder. In order to keep its spot in top one McDonald’s had to develop new strategies for potential threat. Speed is one of McDonald’s advantages because they serve customers quickly and in good quality. The speed also utilizes economic to achieve the cost advantage and increase name recognition. McDonald’s taste in food is also a competitive advantage because it’s almost all over the world which makes people trust McDonald’s quality more than other fast food companies.
Chipotle Queso: The Key to Happiness Growing up I loved the flavors of Chipotle; the smoky meats, the charred peppers and the blend of delicious sides. One may ask why choose this advertisement for a company like Chipotle, because of the many persuasive images, textual messages, and vibrant visuals found in this mouthwatering piece. I consider this advertisement similar to an urgent announcement in which Chipotle is warning their customers to get excited that they finally have queso. Each and every day society craves food and as we all know, Chipotle competes with multiple restaurants in the mexican fast food field. My question is, what makes Chipotle stand out from the rest?
Another strength they have is the fact that they also have an established name that is accredited by boecker, an international company for food safety and quality. It can be seen through the taste of their food that indeed the food is of high quality. Their pricing is very much competitive for the market, although there are not many restaurants similar to its style they are very competitive when it comes highlightee through the competition. They also claim to have the "best wings in town" which many
Taco Bueno is based in Texas and it is known for its super-sized items and house made tortilla chips and salsa. It has one hundred and seventy five locations in seven states mostly in the southern parts of America. One simple reason that makes this restaurants one of the best is because of the demand from customers who are looking for real, authentic, fresh food that is freshly cooked and has real ingredients, this is exactly what these restaurants offer. These foods are prepared in the restaurants but even better still more than two thirds of it is found in the drive through which makes it easier to find by all the
McDonald’s is one of the most widely known fast food brands in the world. The reason for its great success throughout the world is its successful marketing and branding strategy that continues to target its customers and deliver good quality food through Marketing
Introduction As the leading driver of global growth in consumer food service, the fast food industry is reaching new consumers constantly through value-added menus, dining experience upgrades and rapid worldwide expansion. As representatives of this industry and experienced multinationals, the American fast food restaurant groups of KFC (Kentucky Fried Chicken) and McDonald’s are dominant fast food chains both in China and other parts of the world. I choose KFC Company as the case study because KFC Company is the worldwide company that has many branches around the world. Therefore, I can research different cultures from KFC’s branches and make an analysis of potential problems and challenges related to the case. (www.kentuckyfriedcruelty.com/w-whykfc.asp)
However it is a completely diverse ball game to transform an idea into a business opportunity. So, a major difference between an idea and an opportunity is that a person sell a business opportunity, yet can't sell a idea. For example, Colonel Sanders - Kentucky Fried Chicken Story after many years of serving his secret fried chicken recipe in his local restaurant, Colonel Harland Sanders found his chicken recipe idea as a business opportunity. Sanders began his entrepreneurial career running a service station in Kentucky while serving his special chicken in a dining area within. Next Sanders purchased a bigger place close-by to oblige the continually expanding customers.