Why Is Nike Successful

Good Essays
Nike has gains great reputation for its manufacturing and supplying of sports apparel to people from all corners of the world. It is situated in the United States of America and the headquarters is in Beaverton. It can also be regarded as a leading manufacture and supplier of athletic shoes and sports equipment among all companies. In the year of 1964, there were two predecessors of the Nike company which are Bill Bowerman and Philip Knight, they have found a company name of Blue Ribbon Sports. In year 1978, the Blue Ribbon Sports changed into Nike Incorporation. Nike is actually comes from Greek word, which means the goddess of victory. Nike after then get known in market by manufacturing its product for example Nike Air and Nike Pro. Soon, the name of…show more content…
Also, they have successful in every sports around the world without focusing the age range which means that adolescence, children, youngsters, adults all are available to wear the Nike shoes. The main focus of Nike is on new product development it keeps updating shoe models in every six months, in order to maintain a high speed to the market. Nike has also pioneered four shoe-cushioning systems that reduce shock, distribute pressure, protect from impact and offer comfort.
Nike until now still improving the technology through phones and sportwatch, it has introduced a running app to be used in the latest iPhones. The app used the phone 's accelerometer and so there was no need of a chip in the shoe. Nike has set its new challenge for its follower, they get suggestions to improve the level of fitness. Going miles ahead of its competitors with a user community of more than six million people, Nike products were not just dressing up the athletes but also coaching the masses who wanted to be like
Get Access