Surely, social media has changed the way we live and look at the world. With the number of new platforms and users increasing every day, it would only be immense stupidity for a business to not exploit these social media sites. Companies that made it to the top of the game are definitely not run by silly people, so here are a few examples of how some of them employed a social media strategy to rake in huge profits and publicity for themselves and their businesses. We are sure that by the end of the list of examples, you’ll be excited to try some of these media strategies for your brand too! 1.
Social media has taken its place since the dawn of the twenty-first century. In today’s generation, it is one of the main tools for communication and played an important role in each and every one of us. According to Fine (2010), “Social media is not really about technology. It’s about a cultural shift that is enabled by the evolution of technology.” As the time goes by, social media had evolved into something big that almost everyone is addicted to it. But why is it so addicting?
Therefore, a leader must not only observe the external environment but also have an understanding of his/her own strengths and weaknesses. Utilizing social media to make a mark Efficient utilization of social media is the need of the hour among organizations today. With social network giants such as Twitter, Facebook, Whatsapp etc having the highest hit rates, the reach across these mediums is obvious. However, successful utilization of media is still a challenge. Over the years, very few companies have actually done it right but have achieved huge success through rightly utilizing social media.
"Digital technologies give organizations the chance to have personal, individualized relationships at scale—but getting there requires going beyond superficial social promotion. "(Martin, J., 2013) Savings on recruitment cost through social media sites like LinkedIn Employers, both current and future, look for prospective employees online. And it looks like this trend will continue in the future. LinkedIn, for example, are a treasure trove of profiles for potential recruits. Personalities shine through and make candidates attractive to recruiters.
Social media has taken center stage in the lives of human beings with far-reaching consequences both socially and politically. The advent of the internet and social media almost two decades ago was accompanied by news of joy as it was a huge development in the spread and access of information in the modern age. The advent of the internet and Google created immense opportunities for social, economic and political development of United States and has been instrumental in making the country what it is today. However, not much is being said regarding the adverse effects that social Media has had on the social and political lives of Americans. Social media, has also created its own set of adverse effects that have affected communication, spread of news and the vital human connection that are all integral in peaceful sociopolitical coexistence among Americans.
The creation of social media has presented us a different way to communicate and this has put a lucrative impact in the business world and a different impact on individual relationships. This technology has put a contradictory impact on our society. For any marketing, you need to make a plan and stick to it till you get success. It’s awesome to have the online relationship with more people, but it should not be at the cost of losing your other essential work or real life relationships. In order to get a triumph in your business, you can schedule all social media posts before 1 day, 1 week, 1 month, 1 year or as you wish.
According to a study, ¨A Pew Research Center study in 2010 revealed that the use of social networking services had greatly increased”(Crelin, Joy. "Social Networking Sites: An Overview."). This is showing us that the further technology advances the more social media is easier for everyone to be it on all times, specifically teens. While using social networking sites teens do not think about the negatives that come along with social media and do not realize how much can affect them. Teens feel the need to always be on social and see what is going on in everybody else’s lives.
Social networking is a relatively new phenomenon in the world of the web. Despite this, the success of social network companies like Facebook pioneering in this mode of communication is testament to its overwhelming popularity among all levels of society. The issue, though, is the effect social networking has on individuals. Some claim that social networking has caused a lot of problems. How far is this true?
• Emergence of Citizen Journalism Thanks to Social Web, now ‘anybody’ can be a journalist. The audiences have to no longer depend on the traditional media outlets for news stories. • Power of Engaging Message As conventional media channels do not allow the consumers to voice their opinion or add inputs, Social Media comes handy here as it enables the audiences to share their comments and enhance the engagement
Social media has not only transformed how organisations engage with their customers, but it has also changed how colleagues engage and collaborate internally. As a result of the growth in social media usage, a lot of organisations currently have a presence of social networking and micro blogging sites like Facebook, Twitter, Linkedin and Pinterest. Social media has long been viewed as a being prominent among young people, a study on digital natives by Friedl (et al ,2010) found that even though young working people prefer digital media in their private lives, the same cannot be said about their business lives. An article on Forbes by contributor Sujan Patel mentioned that as of 2015 approximately 73% of all Americans have at least one social