What is social media? “Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content” (University Communication and Marketing, 2017). There are many types of social media, for example, Facebook, Twitter, Instagram, Blogger, and more. As days go by, social media is getting more popular among the young generation.
In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media. According to Malaysia Social Media Statistics 2014, there are 2.03 million active users all around the world. In my opinion, social media is the best platform and medium in order to promote and spread business as social media are widely used nowadays. Social media are sites that easier for people to start a business or a place for people to shopping online without having to go
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
Worldwide Connectivity Although Facebook, Twitter, LinkedIn and MySpace are undoubtedly the most renowned social networking communities, there are new websites popping up frequently that are committed to allow people to connect and to interact via the Internet. Through such sites, people make new friends and many more. This can helping in inspiring and managing social lives. And also this creates awareness of what is happening around the world. It encourages discovery.
Social media is defining as the future of communications, Internet-based tools and platforms to improve and increase information sharing countless arrays. This new form of media, make the text, movement between images, audio, video, and the overall flow of information more and more Internet users. Social media not only for ordinary Internet users is relevant, but business too. Social media icons as Twitter, Facebook and LinkedIn platform to create online communities, because they desire with the other members, people can share as much or as little personal information. As a result, they can easily share, search marketing, promoted, disputed, and create a large amount of information.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.
According to a recent survey called Worldwide Social Network Users in 2013, more than 20 per cent of the world’s population is using some form of social media or the other on a regular basis. This number is set to increase in the coming years and engagement on social media is one the most powerful drivers in the coming years. This means that any hospitality business which wants to stay ahead in the game will have to use digital mediums to connect with their customers in an enhanced manner. Instead of using marketing campaigns that are being used for decades, hospitality industry must use the internet to provide valuable information about their services and products to their target audience. Being active on social media can sometimes backfire as customers can use this medium to complain about their services.
It is a very large community which is using social networks for pure education and entertainment purpose. We have also a large number of people including majority of faculty members and scholars using social network such as Facebook, Twitter, Myspace, Google+, LinkedIn etc. Social Networking is one of the Technological foundation of Web 2.0 which allow people to create, share, exchange information and ideas in virtual communities and networks. 1.2 Social network Social network is a broad term used to denote the blogs, user created videos and wikis. A social networking is an online service, platform or site that focuses on building and reflecting of social network or social relations among people who share interests and activities.
Social networking showcasing, when done right, can prompt more clients, more activity, and more transformations, and its digging in for the long haul. As indicated by (Forbes,2013) “94% of corporates are utilizing social networking and 85% said that it has given their business more presentation”, social media tools like Facebook , twitter, youtube e.t.c are in high use by many organizations which uses these tools for marketing purposes so as to make high sales, spread brand name and much more. This social media marketing has many advantages like spreading awareness about business which also increases brand loyalty and helping small business to compete highly qualified business on the contrary it has certain disadvantages also like misuse of information by the people, highly addictive which leads to wastage of time and distraction in important work.The inquiry should be in a manner by which one can slice through this clamor to achieve your clients. Marketing managers must use this media in an effective way rather than spreading rumors and false information, the misunderstanding due to lack of face to face interaction must be solved and effective communication should be built.Thus , it an be
(1) State Bank of Pakistan quotes July 2012 publication of World Bank statistics according to which, Pakistan internet users showed double digit growth from past five years. The growth rate was 10% in 2007, which is now more than 16%. Increase in internet usage increase E-commerce trend in Pakistan. (2) One study indicate that E-commerce user in Pakistan have positive awareness on e-vendors ability, which convince them to shop online. Research suggests that younger people in Pakistan are likely to trust e-vendors more easily than older person so; they are more likely to do online shopping.