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Why Is Wingstop So Expansive?

294 Words2 Pages

Wingstop is a buffalo-style chicken wing restaurant that was started in Garland, Texas in 1994. Wingstop has over a thousand locations in many cities that span across various countries, the reason that they are so expansive is because in 1997 Wingstop Inc. offered franchises to the public. They have not only gotten bigger in reach but also with the amount of revenue that they have made throughout the years. The revenue in 2012 was $51.59M and four years later the revenue in 2016 had increased 60 percent to $91.36M. The business strategy that Wingstop follows for growth is keeping things simple as well as franchising. Wingstop keeps everything from their menu to their seating simple, CEO Charlie Morrison told Business Insider that since the

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