Why Students Buy Imported Apparel

1961 Words8 Pages
UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL
CHAPTER 1 : INTRODUCTION
1.1 INTRODUCTION
For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted.
In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Lifestyle of university
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In addition, students from perception of imported apparel, which often differ from students to other students. The main reason why this particular topic was chosen is due to know the why students buy imported apparel.
Fashion trends and culture among students are affected by imported apparel market. Because of that, students nowadays up to date are increasingly observed among the young but stylish trends of imported apparel are increasingly hard to follow. Indeed, stylish trend always change really fast time to time. Adopting fashion trend to some extent is necessary. However, blindly following the latest fashion may lead to a waste of money, time and effort.
Recently, there are various choices of imported apparel selection in Malaysia market according to their brands such as Levi, Giordano, Nike, Converse, Adidas, Mango and others famous brands. The plenty number of apparel brands make customers hardly decide whether which brand and design of the fashion are suitable to them. Hence, a question arise why different people choose different brands and what are the features they look for while making purchasing decision on an imported apparel
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1.6 SIGNIFICANT OF THE STUDY
The results of this study created three primary contributions. Firstly, the fashion style of imported apparel. Secondly, the high quality of imported apparel and lastly the marketing strategy influenced on the customer purchasing decision on imported apparel. The research has been carried out at the Universiti Malaysia Perlis. Moreover this study help imported apparel to improve their strategies on predicting their customer’ buying behavior toward a imported apparel.

1.7 THE SCOPE OF THE STUDY
In this research, our main purpose is to examine the university student behavior to buy imported apparel. A range of research methodologies was used to investigate relationship between quality of the imported apparel and student’s behavior. It also capture data about the scope and relative of students behavior of imported apparel. The literature review and the issue and problems that associated with imported apparel and a series of target group.

1.8 LIMITATION OF THE STUDY
1) The survey was only limited to students studied in unimap.
2) The number of respondents was limited to 10000

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