UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL CHAPTER 1 : INTRODUCTION 1.1 INTRODUCTION For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted. In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Fashion came a very long way from the beginning which men simply needed clothing to protect himself until technology came. Technology gave us information that easily spreads around the globe. According to Burke (2013), “It sped up fashion cycles even more than before.” Teens in today’s society have different opinions towards fashion statements. The following are reasons why teens follow the latest fashion trends. First, teens tend to follow the latest fashion trends to gain attention from others, to fit in with others and to prove one self’s identity.
The main target group comprises of youth and high-end vintage shoppers who continuously seek to find authentic clothing designs and change their personal style to be ‘different’. Another type of customer that the business caters for are university students who have small budgets and always need new clothing options for socials and events. In the current economic conditions and the low value of the South African Rand, the business also targets the average person who has less disposable income and the increasing demand of lower income groups that need cheaper and affordable options for clothing. Stellenbosch has a lot of foreign visitors who is always looking for unique items and they would also be
New goods and items are forever driving in the marketplace and it can find tough to differentiate your brand name and product from the group. If you want to place your product separately you will require investing in good-looking and appealing custom lotion boxes. These boxes can likewise be modified into any exceptional sizes. They are delivered the level and don’t require any expertise for gathering. Top bundling organizations produce diverse kinds of value Lotion boxes.
For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).
In Hong Kong, some of the brands are adding experiential elements to their stores to encourage shopping. Such as Chanel Coco Café. 4.3 Finance in feasibility study In the finance aspect, will evaluate the cost and benefit incurred for the addition of facilities,
Abstract This paper is based on the study of various factors which influence the habitual buying behavior of consumers while buying branded apparels. Habitual behavior represents the repeat purchases made by the customers, based on habits or routines that are developed in order to simplify the decision-making process. The paper considers the influence of various marketing and demographic factors on consumer’s habitual behavior towards branded Sports apparels. A conceptual model is proposed, and factor analysis, along with chi-square, t-test, multiple regressions, etc. is used to analyze the data taken on a random basis.
The global athletic products industry is exposed to continuous changes in consumer tastes and technology; if Nike is unable to adjust to these changes quickly, it could sustain losses in its market share. Growing competition from emerging players such as Under Armour and Lululemon Athletica, which concentrate on niche market segments such as performance apparel and yoga-focused apparel, also put a threat to Nike’s share of selected markets. Nike also faces growing competition from local players in emerging markets, who are progressively improving their product quality. Having pronounced that, Nike has a strong brand reputation which likely will go on to propel strong demand for its merchandise. Further, Nike continues to mark its products within an advanced product portfolio, leveraging a particularly strong brand with enhanced marketing
PORTERS FIVE FORCES ANALYSIS • COMPETITIVE RIVALRY (HIGH) In both the large enterprises as well as the small enterprises there are many competitors. All the brands have started investing huge amount in the R&D to renew their products so, as to capture the market share. Therefore, H&M will always have to be quick and stylish at the same time to survive and maintain its position along with the changes and competition. BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers.
PART-B Proposed Research Work A STUDY OF FINANCIAL AWARENESS AMONG THE SCHOOL STUDENTS OF LATUR CITY A Research proposal Submitted for Minor Research Project to University Grant Commission (UGC) By Dr. Sarika Brijmohan Dayma (M.Com., M.Phil, Ph.D.) Assistant Professor, Department of Commerce, Dayanand College of Commerce, Latur (Maharashtra) July 2014 A STUDY OF FINANCIAL AWARENESS AMONG THE SCHOOL STUDENTS OF LATUR CITY INTRODUCTION:- Financial literacy or awareness means the set of skills and knowledge that allows an individual to make informed and effective decisions through their understanding of finance. Financial literacy is important to help individuals meet their life goals and objectives. The school students have tremendous