ipl-logo

Why Students Buy Imported Apparel

1961 Words8 Pages

UNIVERSITY STUDENTS BEHAVIOR TO BUY IMPORTED APPAREL
CHAPTER 1 : INTRODUCTION
1.1 INTRODUCTION
For this chapter, the researcher will research or discuss about the factor that influence the Universiti Malaysia Perlis student in Perlis to buy import apparel. After that, it will follow by the background of study, research objectives, research questions and research framework will be presented. Lastly, significance of study and organization the project paper will be submitted.
In this modern world nowadays some students more prefer to buy imported apparel more than to buy local apparel. We can see imported apparel brand in Malaysia that are really famous among students are converse, Levi’s, Nike, and others brand imported.
Lifestyle of university …show more content…

In addition, students from perception of imported apparel, which often differ from students to other students. The main reason why this particular topic was chosen is due to know the why students buy imported apparel.
Fashion trends and culture among students are affected by imported apparel market. Because of that, students nowadays up to date are increasingly observed among the young but stylish trends of imported apparel are increasingly hard to follow. Indeed, stylish trend always change really fast time to time. Adopting fashion trend to some extent is necessary. However, blindly following the latest fashion may lead to a waste of money, time and effort.
Recently, there are various choices of imported apparel selection in Malaysia market according to their brands such as Levi, Giordano, Nike, Converse, Adidas, Mango and others famous brands. The plenty number of apparel brands make customers hardly decide whether which brand and design of the fashion are suitable to them. Hence, a question arise why different people choose different brands and what are the features they look for while making purchasing decision on an imported apparel …show more content…

1.6 SIGNIFICANT OF THE STUDY
The results of this study created three primary contributions. Firstly, the fashion style of imported apparel. Secondly, the high quality of imported apparel and lastly the marketing strategy influenced on the customer purchasing decision on imported apparel. The research has been carried out at the Universiti Malaysia Perlis. Moreover this study help imported apparel to improve their strategies on predicting their customer’ buying behavior toward a imported apparel.

1.7 THE SCOPE OF THE STUDY
In this research, our main purpose is to examine the university student behavior to buy imported apparel. A range of research methodologies was used to investigate relationship between quality of the imported apparel and student’s behavior. It also capture data about the scope and relative of students behavior of imported apparel. The literature review and the issue and problems that associated with imported apparel and a series of target group.

1.8 LIMITATION OF THE STUDY
1) The survey was only limited to students studied in unimap.
2) The number of respondents was limited to 10000

Show More
Related

  • The Next Black Film Analysis

    1417 Words  | 6 Pages

    Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.

    Read More

  • Lululemon Customer Analysis

    513 Words  | 3 Pages

    Also, they will go to the Lululemon stores to purchase the products. After the customer buys their products, customers always compare Lululemon’s clothes with other brand clothes. Then, consumers will give some feedback to the Lululemon Athletica. Moreover, Lululemon customers are young, so they will be influenced by their friends and family members. However, they are most with higher education; therefore, they will have their own ideas and attitudes to

    Read More

  • The Signs Of Shopping Norton Summary

    1329 Words  | 6 Pages

    Shopping in today’s modern world has become a major factor in the lives of mostly all American families, and it is a daily activity which occurs billions of time around the world. According to Forbes, the average annual amount of money the typical American spend on clothes is $1700 not including the accessories, shoes and the bags that women purchase. They also spend about 100 hours on trips to the shop, (Emma Johnson). This article, “The Signs of Shopping,” by Anne Norton talks about how the retailers are the one’s who impacts what the purchasers buy from their store. While in Malcolm Gladwell’s article, “The Science of Shopping,” he demonstrates that the customers have control over the retailers on what they sell to their consumers because

    Read More

  • The True Cost

    1006 Words  | 5 Pages

    More education should inform more people globally to understand to ongoing issues with the garment industry to evoke global change. Consumers should be informed as to why prices of apparel should not be at the inexpensive cost that it is now, because of the underlying reasons of how the company gets the clothing to that price. Inexpensive, fast fashion from stores like H&M, Forever 21, and Joe Fresh may seem most budget friendly but are not environmentally or sustainable globally. The demand for fast fashion should be brought to political action to help make a global change for the endangered workers of the garment industry. Overall, “The True Cost” does an outstanding job at pointing out the impacts of consumers and their fast fashion choices.

    Read More

  • Swot Analysis Of Uniqlo

    1486 Words  | 6 Pages

    This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    In order to explicitly analysis the clothing industry, emphasis must be laid on Textile

    Read More

  • School Uniforms Beneficial Essay

    797 Words  | 4 Pages

    Are School Uniforms Beneficial? A major topic in schools now days is school uniforms, are they becoming more subsidiary in school environment and how they going to benefit the school system. School uniforms are very benign with bullying and cutting down time in the morning to deduce what you are going to wear to school. Kids everywhere are bullied because they do not wear what is “socially acceptable” whether it is not what they like or if they just cannot afford it.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    In addition to which other factors namely brand image and desired attributes pertinent to the product were also looked upon

    Read More

  • Essay On Fast Fashion

    875 Words  | 4 Pages

    The globalization process has lead to shorten of this production cycle across the entire fashion industry to just two weeks. The “on-trend” clothes that were at one point of time only available to thin rich urban fashionistas are now available to a wider audience at a lesser and more affordable price. Death rate of fashion has increased as a result of the changes in the lifestyle and the society. The society has become more accessible and people are now looking for a change. And this change was marked by the introduction of “Fast Fashion”.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    The brands set different prices of its product base on design, size and heritage. This is due to brand loyalty that each brand possesses by each luxury group. Particularly put extensive brand portfolio to cover different customer segments. As such, the brand is niche in the market leading to rivalry of the competitors in this industry to

    Read More

  • Threat Of Five Pest Analysis Of Levi's Strauss

    1107 Words  | 5 Pages

    Threats of substitute product - high • Buyers are likely to shift to other products considering the weather conditions. • Low price jeans. • Substitute like formals and trousers Bargaining power of customer – high • The power of buyers is comparatively high considering the fact that they can simply change to other brands. • Converting cost is low. • substitutes Competitive rivalry – high • high chance for customers to shift to substitute brands – ( CK jeans , guess jeans, DKNY jeans and Diesel) • mid – class employees prefers low rated jeans • Low level of product difference will increase competition because of no brand ID.

    Read More

  • Pros And Cons Of Globalization In The Textile Industry

    954 Words  | 4 Pages

    The exceptionally notoriety of the word 'globalization’ signals a require for caution. The word was barely utilized some time recently the late 1980s, indeed in scholarly circles, but nowadays you can barely open a daily paper without experiencing the term. It might effortlessly show up to is an elegant name utilized to assign wonders around which one has as it were the vaguest thoughts. However to dispose of the concept of globalization, and the huge consideration agreed the marvels it envelops, on such grounds, would be silly. There is a genuine require for a common, non-specific term to portray the complex, multi sided ways in which the world is inter-connected, and progressively so.

    Read More

  • Fashion Management Personal Statement

    997 Words  | 4 Pages

    Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.

    Read More

  • College Students Wear Uniforms

    1523 Words  | 7 Pages

    Generally in university without the dress code of wearing school uniform. The fashionable and rich students will wear the most fashion and modern clothing because they have to social with the others rich students in the higher social circle. Example like if got a party is inside the university and it's for the higher social circle, And at that day if got someone wearing some not suitable clothing to the party, they will be eliminated from the higher social circle.

    Read More

More about Why Students Buy Imported Apparel

Open Document