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Wicked Good Cupcake Business Ethics

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Wicked Good Cupcakes is a cupcake company owned by Tracey Noonan and Dani DesRoches. Wicked Good Cupcakes has been in business since 2011 with a brick-and-mortar store located in Cohasset, Massachusetts. This company was the first company in the United States to fill jars with cupcakes so they could be shipped across the globe.
Wicked Good Cupcakes premiered on Shark Tank in 2013 which added Kevin O’Leary aka “Mr. Wonderful,” to their business. This company demonstrates having a lot of experience in the sweets category. They exist because they are a mother-daughter founded and operated company that strives to bring sweets to everyone on the planet. They found out that on their own they could not obtain low shipping prices for their cupcakes …show more content…

This makes me see that Wicked Good Cupcakes is an ethical company that is tried to keep the prices lower and provide to everyone.
Wicked Good Cupcakes targeted their audience by Instagram and Facebook advertisements along with their personal website. These ads focused on the company being a family owned and operated business that always kept family first. They clearly engaged with them by videos and podcasts showing how the business started on family morals and how they have personal experiences with each customer. An example of how Wicked Good Cupcakes used personal experiences is if you have an allergy or don’t eat certain things, they will special make a cupcake just for you.
Wicked Good Cupcakes appeal to the audiences’ emotions by always putting the customer first. They always improved ways accommodate the customers needs. This creates a huge impact for people because when you are put first it creates an emotional meaning that someone cares for you. This meaning is authentic because for the company to custom make allergy free or other special needs cupcakes it costs that business more money. The company truly cares for the customer if they are willing to spend more money on special

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