Case Study Of Wikran Apparels

WikRan Apparels has now collected information as per our requirement and our future marketing plan, from the questionnaires and the internet surveys.

1) Since we personal views of our customers has been collected it has provided us an idea about the nature of our customers and their professions. This has also revealed whether the new suit would fit to the customer group or not.

2) Information about the customer, regarding the priority given to the dress code and personal hygiene, has revealed to WikRan Apparels to find a vacuum in the market, hence it has also helped us decide whether to target for this new segment or not.

3) Information collected about our competitor’s brands, has helped us in revealing about the market leaders, their unique

We have also included and analysed information about competitor products such as Dolce & Gabbana, Prada, Marks and Spencer, Gucci, Debenhams, Hugo Boss. Etc. For this purpose, WikRan Apparels also made use the data like leaflets, brochures, annual reports and any other internet based information. Apart from we have also got the support and advice from the industry professionals, market research agencies and financiers. Annual reports of competitors have been taken from their websites.

* After conducting the research on time, WikRan Apparels are now capable of understanding to what extent our evaluation methods and research techniques provided the relevant information. The graphical representation and statistical data has provided numerical evidence to WikRan Apparels that how far the information are found to be useful. Research was appropriate it helped us find information about the suits industry and the different likes and dislikes of customers. We had a brilliant skill of managers and marketing specialists who developed pitch perfect objectives for the plan, research was sufficient and all the areas were covered. There was bias information in some questionaries’ found as many customers did not express their right. we had to choose different sampling methods such as stratified sampling for certain areas and districts where we had ample time and budget

Remaining 35% of the questions were providing an opinion of negative results, and which discourages the project planned by WikRan Apparels, whereas 45% of the questionnaires are favouring the project and proves that WikRan Apparels is having a good potential in the areas of market which was selected by us.

* We can consider making suits for children of all ages which would be very demanding.

* Custom suits can be made by customers online, design colours size and so on can be selected as per their desire.

* The government is also providing a good support for the developing business in terms of arranging low interest loans, along with other infrastructure facilities, there we can make use of it if needed.

* It is possible for us to generate more ideas and information further by doing certain researches. Hence this providing us more information related to the luxury market. For this purpose, we can get certain guidelines from the institutions like Chamber of Commerce, Ministry of Interior, and Registrar of companies, Industry professionals and Business consultancy service