Cape Town Swot Analysis Essay

SWOT Analysis:

Strong points: The game reserve is the closest to Cape Town with very easy access. The reserve also has all of the big 5 animals of South Africa, a very good attraction to have. The reserve allows you to see the animals very up-close in the vehicle because the animals are used to humans. The reserve has great facilities for guests including a big dining hall and beautiful cabins that are very close (a short walk away) to the wildlife. The reserve offers horseback trails too for those who want something different to the vehicle.

Weak points: The food although in abundance is not of high quality. The animals do not give an authentic wild experience when viewing them as the lions and buffalo are in large enclosures. There are

Marketing should be done all year round especially peak season and low season this is so you get the maximum amount of customers in peak season and to ensure low season still gains customers. The reserve should give brochures to bike shops, hiking shops and camping shops in Cape Town.

Sources:

Denise O’Berry, When Should You Market Your Business? (Video), do denise o’berry, Available at: http://www.deniseoberry.com/when-should-you-market-your-business/, [Accessed 2016-07-19]

Kristie Lorette, The Importance of Marketing for the Success of a Business, Chron, Available at:http://smallbusiness.chron.com/importance-marketing-success-business-589.html , [Accessed 2016-07-19]

John Jantsch, 5 REASONS WHY YOU MUST ADVERTISE, Duct Tape Marketing, Available at: https://www.ducttapemarketing.com/blog/5-reasons-why-you-must-advertise/ , [Accessed 2016-07-19]

Marketing Campaign:

Add 1: Pamphlet R2 per pamphlet x 1000 = R2000 to print 1000 pamphlets to put in adventure shops. 30 pamphlets per shop means the reserve can advertise in 33 shops.

Add 2: Brochure R7 per brochure x 500 = R3500 to make 500 brochures to put in tour guide, car rental, hotels ect. 20 Brochures per shop means the reserve can advertise in 25

It also creates jobs for local people, creates awareness for local cultures, spending on protection of attractions, creates national pride, improved international relations, an increased participation in event being hosted and large influx of international visitors. The global event will also create more tourists in the host country and if the tourist has a good time they will return and enjoy places like Fairy Glen. People who attended the event will also go home and tell others how great the host country creating even more tourists for Fairy Glen and other businesses. Global events also create motivation to implement environmental practises this could help keep SA clean and more attractive to visit and will improve our wildlife lives like the animals in Fairy