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William Lutz With These Words I Can Sell You Anything Summary

546 Words3 Pages

In “With These Words I Can Sell You Anything,” by William Lutz, the author discusses tactics used by advertisement to trick and swindle consumers to buying product, through very simple words. These words defined by Lutz as weasel words. Weasel words make little claim about the product they are describing, and also keeps the message about the product very vague leaving the consumer to make assumptions about the product. Lutz explains the importance to be knowledgeable and informed about these words so the consumers can identify what the advertisement is actually stating about the product. Weasel words like the ones listed in Lutz’s article have lasting impact on our individual lives and buying habits. On a personal level, weasel words have

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