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William Wrigley And The Gum Industry

375 Words2 Pages

Chewing gum is an enigma. Its essence lays somewhere between a habit, and a snack. For many, it staves off hunger pangs, while for others, chewing gum can act as a stress reliever. Thanks to an industrious and insightful salesman, the world can chew up their anxieties, and ward off hunger. Wrigley's chewing gum was a product whose time had come only after William Wrigley Jr. discovered that his customer base was more receptive to the chewing gum he used as a promotion, than the flagship product he was selling. By listening to his customers, William Wrigley Jr. founded today's most successful gum company worldwide.

William Wrigley Jr. was born in 1862 in Philadelphia, Pennsylvania, and was the son of a soap manufacturer. William Jr. was

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