Wincanton Swot Analysis

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2.1 History of Wincanton Plc

Wincanton was founded as a transport and Engineering in 1925. The head office of Wincanton is located in Wiltshire, United Kingdom and has a total number of 17,500 employees. Wincanton business originally consists of the maintenance of dairy plant and equipment for the milk industry.

However, in 1929, the company changed its name to Cow & Gate, and diversified into milk haulage, tanker distribution and the distribution of fuel in 1950. Between 1970- 2010, Wincanton Plc controlled distribution for manufacturers, expand its logistics services, acquired Glass Glover (1993), listed in London Stock Exchange (LSE) in 2001, acquired P&O Trans European in 2002, MidiData in 2004, Swales Haulage in 2007 and Product Support
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However, Spanos & Lioukas (2001) suggest that one way to combine the perspectives is by analyzing a firm’s strength, weakness, opportunities and threat (SWOT). The Porter’s industrial organisation and the RBV dominated perspective in the field of strategic management and strategy is about distinguishing a firm from its competitors, and to maintain a competitive advantage within an industry, the firms have to focus on renewing resources so that the product hold value even if changes outside the firm occur (Rumelt,…show more content…
However, Wincanton shows progressive and ambitious performance through the last decades and being able to reinforce their competitiveness by adding value to their services.

Functioning in a competitive atmosphere and expose to public force, Wincanton is sensitive in the direction of any kind of shortfall in their supply chain, therefore, Wincanton use their power with both upstream and downstream associates to develop their sustainable performance and prevent the whole supply chain from being suspected of not
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