The journal I choose is Determinant of design elements and compositional settings of window display on the corporate strategic merchandising of large scale department store: a case of central world department store, written by Thitipann Kernsom: Ph.D.Candidate Bangkok, Thailand and Prof. Nopadon Sahachaisaeree: Urban and regional planning, King Mongkut’s Institute of Technology Ladkrabang Thailand. This journal was accepted on March 11, 2010. This study aim to elucidate the differentiation of design settings in attracting and conveying of merchandizing message to its target group. Window display resembles product wrapping used in a store, which is characterized as an important medium of communication to customers. In window display performs …show more content…
The second objective will be to determine the extent of comprehension of a target group with different attributes in terms of perceptual cognitive and affective processes. And the last objective is to develop a model of a window display design utilizing compositional setting principles and design elements for effectively conveying corporate strategic identity and responding to the cognitive and affective processes of a target …show more content…
The sampling method used was simple random sampling. Respondent demographic information was grouped into three: gender and age, art skills, and income and taste. The instruments in this research were questionnaires and visual stimuli images derived from literature reviews determining perception of the target groups and using composite measure to gauge preferences and comprehension of the subjects based on affective and cognitive processes. There variables include 11 aspects from S-O-R theory, visual perception, design elements and compositional setting of window display design. 3D photographic images were developed to show the image of window display as well as number of indicators. The respondents would ask to express their opinions towards 24 pairs (48 images) and rate them accordingly in 5-level Likert questionnaire items. The format of a typical five-Likert item was used by five represent the highest scores of both left and right pictures. Respondent were asked to give their level of opinion to the pictures and preferences towards product differentiation, product taste, price range, product value, and product worthiness factors reflecting the product
We created a questionnaire for the Mustang Outfitters store, to target the students of the Fine Arts department here at Central Baptist college. The questionnaire was formed to evaluate how satisfied the students of this department are with the store and the products that they sell. The goal is to ensure that mustang Outfitters is reaching their customers in the best way possible. We evaluated this by asking the students about pricing, locations, Mustang Outfitters compared to other stores, and asking if there were enough products for students of the fine arts department. Results from these questionnaires gave us the information we needed to make recommendations and the best strategies to use to reach that goal.
The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to
Following these conclusions, I gather that I will use visual rhetoric when I am marketing my own hospitality endeavor. I will use images/visuals that correspond to my company’s mission and values. I will think about my audience and staff to see how visual rhetoric affects them. Furthermore, I will ask questions and seek out guidance from professionals when using marketing choices, to make sure I can appeal to
Target’s design implements the retailer 's strategy to influence the customer 's buying
Look Me in the Eye, a memoir by John Elder Robison, describes Robison’s life in detail growing up with Asperger’s, a form of autism. Ever since he could talk, Robison displayed unusual behaviors: often times Robison made inappropriate comments and was intermittently prone to violent outbursts. Since Asperger’s was not recognized in the 1960s, Robison was not diagnosed until the age of 40. However, Robison was able to overcome his label of “social deviant” and developed a knack for engineering, successfully maintaining a career and a family (Robison). John Elder Robison did not receive any form of treatment; he developed alternative ways to cope with his cognitive issue.
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Both of Alfred Hitchcock’s films, North by Northwest and Rear Window, were great movies with lots of suspense. The suspense, however, would not have been created without the entire mise-en-scene of the movies. Hitchcock was a master at using the elements of lighting, sound, and cinematography to heighten the suspense in his movies. The first key element of mise-en-scene that played a significant role in both movies was lighting.
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
In the film Rear Window, the director, Alfred Hitchcock uses a variety of techniques to create suspense and leave viewers on the edge of their seats throughout the film. Hitchcock uses a good assortment of tempo to create thoughts in the viewer's mind. He slows down the pace to create anticipation, and speeds it up to show a change in intensity. In the ending scene of Rear Window, Alfred Hitchcock uses changes in pace and tempo, lighting, and a short term deadline to constitute an immense atmosphere of suspense in the viewer's mind.
The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive message by the recipient. Two levels of ELM can be distinguished: high level and low level.
It is believed that emotional appeal can be the most common and effective rhetorical appeal used in advertising. Authors, Tapan K. Panda and Kamalesh Mishra, elaborated on this in an article titled “Does Emotional Appeal Work in Advertising? the Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude”. They both noted that, “ad-evoked feelings have direct influence on attitudes towards the advertised brand and purchase intention”. By this, the authors are saying that with the help of emotional appeals the ad can directly elicit a certain perception that the audience may now have of the ad.
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
AUNT JEMIMA’S AD’S APPEARED TO BE RACIST. CHICAGO – The famous Aunt Jemima is known for years as the woman with the delicious pancakes but the famous woman has a good historical context in its pancake advertisement. The well-known advertisement has a racial background and has created stereotypes.
A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.