Company Diversification Strategy

On the external side, opportunities are elements, works or projects that the organization could exploit to its advantage. Example of opportunities can be market growth and changing lifestyle. While threats are the external factors and elements that can cause trouble for business and challenge the organization 's performance. Most of the threats can be economic dropdown, competition and government regulations. (Pickton,

The Business membership is Costco core target of offering small businesses products with reduced costs intended for resale. The Executive membership is offered at an annual fee of $110.00 and targets the mid- to high-end individual consumer. This membership offers a two percent annual payback reward and additional discounts on other specialty services (Costco Wholesale,

The rise of big businesses is caused by the end of national leisure policy, which triggered that cultural products and symbols have become commodified. The big businesses are responsible for this development due to tight control of the production, distribution and marketing of cultural products for gaining profit. This need to create scarcity (semi-public goods) to acquire profit conflicts with the small businesses that strive for creativity and uniqueness. Creativity is essential for creating symbols and valuable products. This creativity is difficult to control and manage and contradicts with the effective strategies of big businesses.

Finally, they sought after vertical incorporation of the supply chain to again decrease costs and enhance quality, prompting 90% of Galanz 's microwave parts being created by Galanz itself. Each of these operational systems supported the competitive cost leadership strategy by using economies of scale to create substantial large-scale production and accomplish low-cost efficiency. As the market changes with time, the competitive environment changes as well, and it also changes OQ/OW. It alters the company’s competitive priorities as well. When is who identifies/designs the product manufactured and who owns the brand name.

2.3.2 Sales Promotion and its Relationship with Consumer Brand Preference It has been acknowledged that consumer and trade promotions can be a very effective tool for generating short-term increases in sales, and many brand managers would rather use a promotion to produce immediate sales than invest in advertising to build the brand’s image over time (Belch & Belch, 2003). They, however, caution that overuse of sales promotion can be detrimental to a brand in several ways. The first is that a brand that is constantly promoted may lose perceived value. This is in line with Teunter (2002) and Jha-Dang’s (2004) assertion that the presence of a promotion will lead consumers to attribute lower quality to the brand owing to the fact that it is on

Omar Shaout Professor Hopkins 1/31/15 PHI 1600 Unit 3 Research Article 1 1. Sweatfree FAQs | Global Exchange. (2011, January 1). Retrieved January 30, 2015, from http://www.globalexchange.org/fairtrade/sweatfree/faq Title: "Free Trade" and Sweatshops 2. A decade ago people didn’t know much about Sweetshops.

Large number of firms leads to competition in the market. 2. Product Differentiation: Each firm is in a position to exercise some degree of monopoly (in spite of large number of sellers) through product differentiation. Product differentiation refers to differentiating the products on the basis of brand, size, color, shape, etc. The product of a firm is close, but not perfect substitute of other firm.

It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive

When we use wealth as our vehicle to self fulfillment, it easily distracts us from our original goal. In our efforts, it is easy to lose sight of our aims and compromise our principles to attain the wealth we desire. It is evident that even amidst his riches, Gatsby is unfulfilled. The wealth he hoped to use to strengthen his claim to honour has undermined his chances of being worthy of it. Instead of giving, wealth has stripped him of his morality and trapped him in a lifestyle that demands he only be pulled further into immorality.

The important reasons for merging is to cover the space in the company’s product, resources, extending market area and economies of scale, which the new combined entity will have when operated individually before. Economies of vertical integration helps to access significant control over the production process. Also through the new management, Operating profits can be raised by reducing wastages and redundancies from operations. Synergies are also an important reason for merging as the positive synergy could reduce the cost and drive up the revenues. In the merged firm, abundant skills and technology being pooled together and brings innovation in products and services.