Women Entrepreneurship In India

WOMEN ENTREPRENEURSHIP IN INDIA-PROBLEMS AND

PROSPECTS

S.YUVANASH B.ANGEL T.ANJALI

II B.B.A K.C.S. KASI NADAR COLLEGE OF ARTS & SCIENCE –CHENNAI.-21.

ABSTRACT

The educated Indian women have to go a long way to achieve equal rights and position becausetraditions are deep rooted in Indian society where the sociological set up has been a maledominated one. Despite all the social hurdles, Indian women stand tall from the rest of the crowdand are applauded for their achievements in their respective field. The transformation of socialfabric of the Indian society, in terms of increased educational status of women and variedaspirations for better living, necessitated a change in the life style of Indian women. She hascompeted with man and successfully

Theentry of women into business in India is traced out as an extension of their kitchen activities, mainly 3P‘s, Pickle, Powder and Pap pad. But with the spread of education and passage of timewomen started shifting from 3P‘s to modern 3E‘s i.e., Energy, Electronics and Engineering.Women Entrepreneur’s a person who accepts challenging role to meet herpersonal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in bothfamily and social life. With the advent of media, women are aware of their own traits, rights andalso the work situations. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. Many women start abusiness due to some traumatic event, such as divorce, discrimination due to pregnancy or thecorporate glass ceiling, the health of a family member, or economic reasons such as a layoff. Buta new talent pool of women entrepreneurs is forming today, as more women opt to leavecorporate world to chart their own destinies. They are flourishing as designers, interiordecorators, exporters, publishers, garment manufacturers and still exploring new avenues

Efforts are being taken at the economy as brought promise of equality of opportunity in all spheres to the Indian women and laws guaranteed equal rights of participation in political process and equal opportunities and rights in education and employment were enacted. But unfortunately, the government sponsored development activities have benefited only a small section of women i.e. the urban middle class women. Women sector occupies nearly 45% of the Indian population. At this juncture, effective steps are needed to provide entrepreneurial awareness, orientation and skill development programs to women. The role of Women entrepreneur in economic development is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour emphasizing on educating women strata of population, spreading awareness and consciousness amongst women to outshine in the enterprise field, making them realize their strengths, and important position in the society and the great contribution they can make for their industry as well as the entire economy. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial