Essay On The Empowerment Of Women In Hospitality Industry

Abstract

For years, hospitality industry experts and analysts have talked about the "glass ceiling" that has prevented women in the field from ascending to the upper ranks of supervisory and managerial positions. To an extent, the same conditions prevail in virtually every industry -- although women have come a long way in the workplace, men continue to hold most leadership roles. However, the unique culture and history that define the hospitality industry have made the prospect of change particularly challenging.

Although this pattern continues to hold true in the hospitality industry, the last several decades have been a period of remarkable change and growth for women in the field. The contribution of women in the business world has increased

The United Nations World Tourism Organization (UNWTO) launched a new Action Plan for the empowerment of women through tourism in March 2008 as part of MDG’s aim of gender equality. When UNWTO chose the theme of women and tourism for the year 2007 it was for the first time, since 1980, that the UNWTO focused its attention on the issue of women in tourism.(Women in Bangalore’s Hotel Industry, EQUATIONS, 2010, Tracing the Maze: A Dossier on women and Tourism June11)

There are also known to be challenges facing women in tourism. Women are often concentrated in low status, low paid and precarious jobs in the tourism industry. Gender stereotyping and

Discrimination mean that women mainly tend to perform jobs such as cooking, cleaning and hospitality. (Global Report on Women in Tourism 2010 UNWTO)

A woman in tourism faces lots of problems in maintaining their smooth operation in the sector but tourism offers pathways to success.

Objectives

• To study the Barriers of Women advancement in Hospitality and Tourism Industry

• To study the Challenges to Women in Hospitality and Tourism Industry.

Significance of the

Managing Ability:

Management has become a specialized job which only efficient managers perform. Women entrepreneurs are not efficient in managerial functions like planning, organizing, controlling, coordinating, staffing, directing, motivating etc. of an enterprise. Therefore, less and limited managerial ability of women has become a problem for them to run the enterprise successfully. so the Managing capacity is one of the most important challenge faced by the women in the Hospitality Industry.

2. Marketing Capacity: Marketing plays vital role in developing the Business promotions in which women faces a core problems in the area of Marketing where the elimination of Middle men is difficult. so the developing of Marketing is one of the important challenges faced by the women in the Industry.

3. Work life Balance:

Today’s career women are continually challenged by the demands of full-time work and when the day is done, they carry more of the responsibilities and commitments to home. The majority of women are working 40-45 hours per week and working women are struggling to achieve work/life balance. Women lives are a juggling act that included multiple responsibilities at work, heavy meeting schedules, business trips, on top of managing the daily routine responsibilities of life and home. "Successfully achieving work/life balance will ultimately create a more satisfied workforce that contributes to productivity and success in the workplace." Employers can